Author Archives: Jorgen Sundberg
LinkedIn for Recruitment Briefing at APSCo M Squared [Slides]
Here’s a LinkedIn for Recruitment briefing presentation I delivered at APSCo and M Squared in London this week. My brief was to talk about the bigger picture as in stats, why people use LinkedIn, the future AND to throw in some tips and tricks there.
It’s a challenge to squeeze lots of content into a briefing but this was my attempt which stimulated a good conversation around how agencies use LinkedIn and social media in general.
If you are interested in learning more about LinkedIn for Recruitment professionals, have a look at our LinkedIn for Recruiters Masterclass at Covent Garden.
Any questions, just tweet us or ping an email.
How You Can Get a Job in Social Media [Slides & Video] #smlondon
This month’s Social Media London meetup featured our friend and social media recruiter Steve Ward of Cloud Nine Recruitment. This means he recruits people to do social media marketing for both agencies and companies around the UK and internationally. Here are some of the tips from the evening:
What defines a good career search…?
Steve listed a number of elements to a good career search and some of them are: standing out, being relevant, staying creative, having the right knowledge, being communicative, have the adequate experience and be suitable for the role and the company.
Really creative case studies of successful social media candidates
- Laura Tosney – YouTube campaign
- Gareth Cash – YouTube campaign
- Sean Fraser – Lego CV on YouTube
- Celine Cavaillerie – dedicated job search site
- Ulrike Schultz – Twitter campaign @TheLondonJob
- Employ Kyle – most creative site ever, got …
Are You Coming to the Social Media in Recruitment Conference 2012 in London? #smir
The fourth Social Media in Recruitment Conference will take place in London on the 19th of April 2012. Last year it featured Link Humans in the shape of Laurent Brouat, this year we’ll be there as well (just not on stage!).
Once again Mike Taylor and his team will be providing a high quality line-up of expert speakers and case studies with plenty of time for discussion and networking.
This year’s line-up of speakers include:
- Steven Ehrlich Global VP, Client Development at TMP/aia
- Adam Templeman Resourcing Manager, RWE Power
- Katrina Collier, Director at Winning Impression
- Julia Levy, Employer Branding at Terra Firma
- Vasco Castro, Head of Research and Consulting, Potentialpark
- Stephen Selby, Managing Director at Success Appointments Plc
- Gareth Jones, Chief Inmate of BrubakerHR
Some of the topics covered on the day will be:
- The past, present and future direction for Social Media in …
How a Recruiter Made a 20k Placement from One Blog Post [Case Study]
CPL is one of Ireland’s biggest and most successful recruitment companies. They operate across Europe and mainly recruit professionals in the finance, IT, sales and marketing sectors.
CPL started blogging in 2010
Like at most recruitment companies nowadays, CPL have had a push for social media marketing and their internal social media team started blogging a couple of years ago. The idea was to get the recruiters themselves to blog about their niche, to be seen as industry experts to their clients and candidates.
Great idea but the challenge is to actually get busy recruiters to write blog posts. Peter Cosgrove of CPL says ‘like with all things with recruiters it led to the usual resistance – “I have no time”, “what’s the point” etc.’
But they persevered and genuinely tried …
LinkedIn and the Talent Economy: Every Employee is a Recruiter
This is a post written by Dan Shapero, Vice President, LinkedIn Hiring Solutions.
Like many functions in the organization, the way in which companies identify and recruit talent has changed more in the past 10 years than it did in the last century. According to Jobvite, 89 percent of companies planned to use social media to recruit in 2011, a source of talent that didn’t even exist at the start of the century. This trend has big implications for both the recruitment profession and the ways companies compete and win overall. But what forces are driving this change, and what can we learn from the companies pioneering this age of recruiting?
Over the past 100 years, there has been a fundamental shift in the way companies compete. Historically, the market winners were those who had access to capital and financing. With capital, you …
How To Take a LinkedIn Group To 35,000 Members [Case Study]
Ever thought about starting a LinkedIn group? You’re not alone. I fact, there are 1.2 million LinkedIn groups today and competition for members is fierce. How do you start and build a successful LinkedIn community? Let’s look at what one group has done and see what we can learn.
Started in January 2009, the UK Marketing Lounge is the LinkedIn group of Only Marketing Jobs, a job board here in Britain. One of the founders is Simon Lewis who told us how they started this group when nobody knew how groups would develop on LinkedIn. They started at just the right time and they have done some great things, the group now has more than 35,000 members.
Social Media Seminar at the Confederation of British Industry [Slides]
Last week I had the pleasure of delivering a social media seminar to the Confederation of British Industry (CBI) in London, all about Trade Associations.
This is the first time I have ever trained trade associations and their management teams. Their marketing efforts on social media and online in general aren’t that straightforward as you would think.
Yes they have to recruit new members and tell existing members about how useful the association is, basically what value they can add to the member companies. Then they also want to communicate with the press, basically putting out stories about the industry and hopefully getting some good write-ups in traditional media (which is where most of the end-customers consume news still). Finally, they want to use social media as a lead generation tool for their member companies. This means they can …
How Nurseries Can Use Social Media to Recruit Practitioners and Senior Staff
This is an interview by Sue Churchill talking to Jorgen Sundberg of Link Humans, published in the January 2012 edition of Nursery Management Today.
So, are you on LinkedIn? Do you tweet? Do you spend time on Facebook, perhaps? I’m not advocating contacting your ‘friends’ in spare moments at work, but using social media as a business tool. Already, many organisations have absorbed social media into their marketing and PR: according to Newtek Business Services, 57 per cent of businesses use them to attract new customers – and that could mean parents – while 58 per cent chat with customers to boost their visibility and build closer relationships.
But what has this got to do with recruiting? First, the traditional ways of recruiting are simply not working well enough. Sadly, sales of local papers are slumping. …
How To Use Social Media for Job Searching [Interview with Joshua Waldman]
Know any jobseekers out there? Are they struggling on social media? Then look no further than Joshua Waldman’s new book “Job Searching with Social Media for Dummies“.
I had a chat with Joshua the other day to get some pearls of wisdom for jobseekers out there. In this interview we discuss how important Personal Branding and LinkedIn are, the power of blogging for applicants and how to craft an effective career strategy.
Joshua’s top three tips to jobseekers are:
1. Make sure you look good online (you wouldn’t go to an interview naked).
2. Bring your online relationships offline and speak to people in person and on the phone.
3. Have a strategy, it’s easy to get lost on social media and missing the bigger picture.
You can connect with Joshua at @joshuawaldman and his blog Career Enlightenment. Enjoy the interview and we would …
Employer Branding Presentation at Recruiting through Social Media
I had the pleasure of presenting branding (employer and a bit of personal) at Recruitment International’s Recruiting through Social Media conference at BDO in London yesterday.
Big thanks to the audience which consisted of 100 recruiters and employers, the organisers and my fellow presenters.
Here is the slide deck I used, any questions at all you know where to find me. And yes, the Swedish flag is to dispel any notion of me being German, Danish or South African 