Author Archives: Laurent Brouat
Funny updates on Linkedin work to engage!
Today I would like to tell you a short story.
Whatever you do on social networks, the key element is to drive engagement and get people to interact.
Within social media and especially on the recruitment side, that is a very important, be a bit fun or stay boring!
I came across this linkedin update this morning, and I was surprised to see how much this kind of update can work…
“I have a bet with one of my bosses today. He thinks that using Linkedin is a waste of time and does not see the benefit. So he has agreed to give $1 for every like/comment I get. Considering I have 200 connections I reckon I will get $150 out of this. ”
And actually this guy has more than 11.000 likes and 3.687 comments…his boss is going to give him a …
Is recruitment taking a human side?
Last month I wrote a case study about Deloitte and their successful social media strategy to attract talent in Holland.
And what struck me was the human side that Deloitte is trying to put into the recruitment process.
Each recruiter has an individual profile with qualities/defaults and hobbies and some of these bios are quite funny and entertaining.
You can even have a chat with these recruiters if they are online at the time you are on the website (not sure if this feature works properly).
And at least, you can contact them directly as the website displays individual email addresses. Everything is tailored to give you a human touch and show the real face of the people involved in the recruitment process!
Are we heading towards a more humanized recruitment process?
How to leverage Linkedin for Business Development and sales?
Last night I spoke in front of a savvy audience about using Linkedin for companies…a bit of pressure, but actually people don’t realize the power of Linkedin to get their message out there and especially when you are a salesperson and you have to sell your products.
Linkedin is great for business development!
PS: to understand why I picked this picture, you can find the explanation here.
Linkedin, a trusted professional network that provides context!
Linkedin is well over 100 million members worldwide…average age of members at 41 and average earnings at 62.000 £. But what is more interesting about Linkedin is that it provides 2 fundamental points for sales and marketing and especially B2B:
1) Trust
77% of members of Linkedin trust the information shared, whereas 60% trust the information shared on Facebook and only 23% on Twitter!!!
Linkedin is a dedicated professional network …
How to use Social Media to recruit? Deloitte case study
Did you know that Holland is one of the most advanced country in terms of Social Media? The twitter and Linkedin penetration is one the highest in the world…almost everyone is on Linkedin or uses Twitter when considering the total work force.
Deloitte in the Netherlands has around 4.600 employees and a hiring target for 2010/2011 of 1.000 people…
Problem?
The labor market in Holland is quite a difficult one for the employer…so approximately only 10% of the workforce is looking for a new job (which entails people without a job and people with a job!!).
Lennart Sloof is the manager of Online employer marketing at Deloitte so when he arrived at Deloitte 3 years ago, he had to address this issue.
Even in crisis time, it is difficult for Deloitte NL to find good people…especially in a tight labor market.
Lennart is …
One of the most successful Social Recruiting strategies – UPS
UPS tracks packages…but UPS also tracks its Recruitment strategy.
Last year UPS won its seat among the TOP 50 recruiters on Twitter and different awards in the recruitment industry for its innovative approach to recruiting.
What did they do?
Here is the story of UPS and how they switched from 90% of their budget in print media in 2005 to 97% of their budget in Social Media in 2010.
In 2005, UPS decided to change their recruitment strategy and started to move aggressively to online recruitment and the people behind this strategy are Matt Lavery, talent acquisition manager at UPS and Mike Vangel, Account Director at TMP.
Goals and strategy
If we come back to the basics and strip down the goals and strategy of UPS, here is what we found:
- Being able to address their high volume, seasonal and …
How to build a Careers and Company page on Linkedin?
Schawk…Never heard of?
3.200 employees worldwide in 49 countries! It is a company which helps companies to build brands…and strangely enough they did not have an employer brand so far!
Kristen Storey, the talent acquisition manager, lead the implementation of the strategy on Linkedin (since then she moved to Pepsi) and especially the building of the careers page!
Their Objectives and challenges
Schawk had 2 main goals:
- Build a strong employer brand to attract talent and show their clients their ability to build a strong employer brand for themselves
- Build a talent pool of potential candidates and engage with them
But they faced tough challenges at the same time.
- Getting the word out effectively
- with a very flat budget…so they knew they could not use Recruitment agencies because of the fees vs their budget
Message and target Audience
They …
How Philips built a community on Linkedin?
I have been thinking about community building for a quite a while on Linkedin…and successful examples are not so common. That is the reason why I found the Philips example quite a good case study for us.
The man behind this strategy is Hans Notenboom, Global Director of Online CRM for philips.
Philips, a new company
Philips used to have many different businesses and was known for its television business…Within 10 years, Philips made a complete change. Now Philips is focused around 3 main areas, Healthcare (35% of sales), Lightning (28%), and Consumer lifestyle (37%).
Philips has 118.000 employees worldwide and spends 6% of its sales in R&D which represents 1.8 billion USS!!! They have so many researchers…
They focus on B2C and B2B and one of their target on the B2B market are …
Will spamming kill Linkedin?
Changes on Linkedin
Linkedin has been introducing changes in its features for the past few weeks. Now you can’t send an email directly to someone even though you are in the same group. You only can send an email WITHIN the group…which is bit annoying as you have to go into the group and search by name.
Moreover if you want to connect with a 3rd degree contact, you have to search for the person’s name but if you do a search by keywords you won’t be able to connect with the person…It is a bit technical but you can check all the details on Mark’s blog, he explains things clearly.
Why Linkedin is doing that?
Spamming is a big concern for Linkedin
Linkedin took all these steps to …
How a company used Linkedin and Social Media to recruit?
Back in January 2011, Jorgen attended the SMART conference and I read a couple of articles about David Mason, the head of talent acquisition for CH2M HILL. And what they did with Social Media to find talent and recruit is really impressive.
It is a good example of a big corporation using Social Media and especially Linkedin to engage with candidates and develop new ways of hiring.
Welcome to the world of Social Media in recruitment and happy to introduce you to this case study.
CH2M HILL, an international company with recruitment issues
David Mason first explained that as an engineering and consulting company in the construction industry, CH2M HILL has to recruit globally. But when posting ads on Job Boards or using Recruitment agencies, they realized that they were flooded …
How an SME used Social Media to get customers?
The other day, I gave a talk at the French Chamber of Commerce about how SMEs are using Social Media…but I did not give any figures, trends or facts about Social Media. I talked about a real case, a SME using Social Media in a successful way!
And this small business is called Emerson Salon, it is Hair salon based in Seattle (Washington).
This case study is quite relevant for any small business as they used Social Media very early in 2008 and got amazing results over a period of 2 years. Let’s see in details what they did and how they did it!
Emerson Salon
Matt Buchan and Alex Garcia decided to buy and make over a Hair Salon in Seattle in 2008. They started out with 10.000 USS and no hair salon …