Last month’s Social Media London Meetup featured @BillBoorman speaking on the topic of Twitter. Bill provided a lot of insights on how to use Twitter to create a social network for the purpose of business and pleasure. Below I have highlighted 5 Twitter Tips Bill made that stuck with me, I hope you’ll find them as interesting and helpful as I did.
He started out with a simple quote “Twitter is like a pub, there are an infinite number of conversations going on at once. Except in this pub every conversation is limited to 140 characters.” Therefore the question remains how do we break through the clutter and use the limited number of characters to our advantage?
1. Conversations lead to connections and connections lead to conversations
Get connected to those you wish to converse and network with and the rest will follow. Having a connection with someone can help to open the conversation channel. On the opposite side starting a conversation with someone can lead to a valuable connection. Also remember to go LinkedIn to Twitter and not vice-versa. Everything that you post on Twitter does not need to be shared on LinkedIn. However sharing on Twitter what has been posted on LinkedIn can help open the gates for number of valuable conversations.
2. Twitter’s has a five-minute memory
With such a short memory span how do you find the tweets that are most important to you? Best advice: use the option to save people on a list and in groups. This allows you to always know what those most important to you are tweeting about so you can tweet back.
3. Don’t be afraid to be different!
Many people believe the avatar needs to just be a picture of just your face. But why? Be different, be creative. Being the same as everyone will make you blend in, SO DON’T. Make your avatar YOU not what everyone assumes. Twitter is not a planned channel so try to be unplanned.
4. There is always someone talking and always someone listening
Twitter is not bound to a time zone. At any given time somewhere in the world there will be someone tweeting about topics that interest you. Reversely there will always be someone who wants to listen. Therefore know who your target audience is and tweet to their time zone. Keep in mind who you want to actively listen and who you want to start conversations with.
5. Work with 100 characters NOT 140
If you want to be retweeted stick to this formula. Give people the ability to comment or even add their own opinions when they are RT’ing you. This will help to allow conversations to start between you and your followers. If you use all the characters you may miss out on an opportunity to network with others.
And now let’s hear our very own Laurence’s best tips on increasing Twitter engagement: