The application allows you to run a variety of different contest options from polls and quizzes to simple sweepstakes. Regardless of the contest you run Arnaud gave a few great tips and pointers on how to make most of any contest you’re running on Facebook and social media.
Focus on the where, why, when, and how:
- Where can be anywhere, not just Facebook – An effective contest should cover a range of different platforms in order to receive the most and best exposure. So make it available on a website, a Facebook page, a blog, and anywhere else you can think of. Facebook might be the place where you get most contestants but running the contest independent of a particular platform allows you to extend everything to mobile as well – the most growing demographic.
- Why can be any reason – A contest can prove beneficial to a company for several reasons. They can help you build a database of contacts, qualify a new lead, and even target your audience. I’m sure you have seen everything from writing a poem to justifying why you should be sent into out space; there are as many different contests as there are companies but the desired results are typically the same.
- When should you run it? Anytime – Launching a contest can be done for a variety of reasons. These contests help to gain awareness for a company or help promote events. A good time to run one is when you are launching a new product or for special days and events. The contest can tick along but you have to keep up the promotion of it and make sure you get enough entrants into the draw.
- How cannot be anything! – When launching a contest via Facebook it is important to follow the rules and regulations of both Facebook and the country in which you are running the contest. You need to remember that you are now using someone else’s website and you are playing by their rules. You’re basically at Chez Zuck as Arnaud points out, and Mark Zuckerberg’s word is the law around there so comply or you risk getting the entire Facebook page suspended.