Social Media London’s February event featured social media conversation catalyst Glenn @Lesanto. Glenn actually tweets so often that he has to maintain two Twitter accounts to avoid a revisit to Twitter-jail (temporary suspension that is). Twitter jail that is, this occurs anytime a user tweets 150 times in an hour and their account becomes suspended for 1 hour as a result. Glenn has a lot of experience in the field of live event reporting. This experience and knowledge of the field served as great advice and helpful hints for anyone who is drawn to this field of work.
Here are Glenn’s top five takeaways from the presentation:
1. As a Brand Don’t Lose Control
It is important for brands to be in charge of their own event and image that people perceive. When it comes to live events a brand must take charge of their social media vehicles. If you do not take control of the channels then be assured someone else will be. You do not have to always take the task on yourself, in fact a popular option to hire people to tweet on events on behalf of you.
2. Real Time Updates
Keeping everything as close to the real time minute as possible is a key element in live event reporting. However as Glenn reminded us this is not a new tool and if you really think about it cave paintings were truly the first Facebook status updates. Having at the moment tweeting can add proof of fun and excitement at the event. It is not just the fact that these updates can change minds but they can create interest and strengthen the message.
3. Always Start With a Journalistic Mind
Think in headlines in order to help grab the audience’s attention. Remember that tweeting and status updates are meant to be short and to the point. People do not want to read an article they just want a snippet or a photo of what is going on. The best bet is to use an eye catching sentence that grabs the attention and leaves them wanting more. So think like a journalist or indeed an editor coming up with headlines for tomorrow morning’s front page.
4. Quality vs. Quantity
Never assume that one is more important than the other. Both quality and quantity of information are equally important. Therefore it is in your best interest to supply your audience with an equal amount of both. If you provide a large amount of relevant information that is the best option.
5. Social Media Not Only for Corporate Events
Glenn has tweeted a range of events from corporate launch parties to a private wedding. With a private event such as a wedding Twitter gives the option to be able to create a secure place where only a chosen group can see the tweets (the protected tweets option). On the opposite hand Twitter can also be used to announce information to the masses with no filter at all. In either case you are able to have a live ticker of the events going on that may have otherwise been missed. This shows how live event social media has the reach and ability to be used on a multitude of bases.
Using these tips and best practices can help one become a live event social media aficionado. Just keep in mind when using these tools at live events it is important to have AMAZING internet access, and never just depend on the venue WiFi, also have a smart phone nearby for those places without internet.
Don’t miss Glenn’s mention in the Top 10 Creative LinkedIn Headline Examples.