The Sodexo Social Recruiting Story with Arie Ball [VIDEO INTERVIEW]

We recently had a great chat with Arie Ball, who is VP of Sourcing and Talent Acquisition at Sodexo – a company which is the shining light in the world social recruiting.

In this interview you’ll get an exclusive insight into the Sodexo strategy on social media when it comes to sourcing, mobile, employer branding and talent community management.

Arie’s top three tips to any company wanting to embark on a similar social journey are:

  • Understand what your company presence online is already, what is being said about it.
  • Define what you are trying to accomplish and build, whether it’s sourcing, employer branding or talent community. 
  • Identify what platforms you want to start utilising based on your goal

Interesting takeaways from the Sodexo success story:

  • All recruitment properties online are connected (including mobile), the company has built a talent community of 300,000 people to date
  • Strong internal recruitment and employment branding has resulted in the majority of hires being attracted through the Sodexo career website
  • Candidate traffic visiting the Sodexo website has grown 530% which is attributed to their social media and digital strategy
  • Sodexo hire ‘less than a handful’ candidates per year through external staffing agencies
  • 47% of successful candidates have used Sodexo’s social platforms to help them prepare for their interview
  • Time-to-hire at Sodexo has decreased by 8 whole days from 2007 to now
  • Quality of hire has improved year by year
  • Hiring manager satisfaction has increased year over year, it’s currently 4.63 on a 5 point scale (it was under 4 when they started measuring)
  • Sodexo’s cost of hire is roughly half of SHRM’s industry benchmark
  • Recruitment costs have been reduced by $300,000 annually and it has allowed the company to hire social media community managers

Here’s the blog post about the employee complaint on Twitter that Arie mentions.

And our apologies about the picture quality of this interview, we hope you enjoyed it in spite of this and feel free to share your reactions below!

  • klusterr

    Arie has an infectious response to Jorgen’s questions which engage the listener to really understanding the whole point of this interview. 
    For me the interesting part was the (almost subliminal) message to employers about being transparent and accountable for the work environment they create. Candidates should be able to choose where they want to work based on the great reputation that some businesses strive to achieve.
    Sodexo’s own brush with an employee comment on Twitter has driven them to address employee complaints responsibly. How many more employers are using social media to face the music and not just think of it as a way to drive sheep into the fold?
    Not many I suspect.

    • Jorgen Sundberg

      Yes indeed, Arie had some great answers and the more she speaks the more she thinks of more stuff :-) The original footage was an hour long.