If your social media marketing efforts aren’t getting the return you were hoping for, don’t give up just yet. This doesn’t mean that it won’t work for your brand altogether and it may just be time to mix things up a bit.
Let me guess…you’re posting frequently, sharing really interesting content that you thought would get your audience buzzing, but engagement just isn’t that great?
Sometimes playing it by the book doesn’t quite cut it in the world of social media and the nature of it means that customers often expect a more personal touch than within the general marketing realm.
Once you have discovered what works best for your brand and what pushes your audience’s buttons, social media marketing can be an extremely valuable tool for building your brand awareness, creating a loyal customer base and increasing profits; so it’s worth doing well and formulating an effective strategy.
Here are a few slightly unconventional social media marketing tips that could work for you.
1) Thank your followers:
Manners cost nothing and people are naturally drawn to those who have a polite and friendly manner about them, so what’s stopping you from exhibiting this on social media?
An auto-generated thank you message is fine if you would just like to thank people for following your account, but if they are engaging with or sharing your content with their network, it’s important that they get a human response from you.
You can personalise your interactions by looking at their profile and complimenting/commenting on something they shared; or alternatively asking them for their own thoughts on the content that they engaged with.
2) Get to know your customers:
Your customers are the ones who keep your business flourishing, by buying your product and recommending it to others, so it’s important that you show them that you value them by getting to know them.
Make a point of recognising your most engaged and loyal followers and making the effort to get to know them a bit better. Treat them like your friends, by interacting with their posts and making conversation with them regularly. By connecting with your customers on a more personal level, they are more likely to form a loyalty with the brand and become an ambassador for your brand.
— Natalie Weaving (@NatalieTFG) October 13, 2015
3) Join hashtag trends:
There are a number of weekly hashtag trends which provide you with the perfect opportunity to expand your reach and brand awareness. By posting content on one of these hashtags it will make your update visible to everyone who browses the related results and will encourage engagement from users who may not necessarily have had contact with your company before.
Some of the popular trends are #MondayMotivation, #TravelTuesday, #WisdomWednesday and #FridayFeeling. Stumbled across a quote that’s bound to get people rearing to go on a Monday morning or a funny post that’s sure to get people excited for the weekend? Get sharing them on the hashtags!
The same goes for keeping up to date with current events and getting involved in conversation about popular topics. Try to keep things positive and uplifting, as people are more likely to follow an account if they have something encouraging or optimistic to say.
— Twitter (@twitter) October 12, 2015
4) Get visual:
Images speak a thousand words and updates that include an image generally receive a much higher level of engagement than purely text, so get visual wherever possible! These images can original images that you have taken/created, such as photographs of your products, eye-catching graphics or photos of your team at work; or alternatively they can be images sourced from elsewhere. Funny memes or GIFs always work really well and are likely to get shared. Just make sure whatever you share is high quality as you don’t want it to look sloppy.
— Cadbury UK (@CadburyUK) August 25, 2015
5) Stand out:
Don’t blend into the crowd and allow yourself to go unnoticed. Quirky content will catch people’s attention and make them remember you! So as long as it is in keeping with your brand image, you shouldn’t be afraid of sounding a little silly, as humour and personality is something that a lot of people value and look for from a brand when they decide to follow them on social media. Funny or unusual content is also more likely to be shared by other users, so get them laughing!
This tweet is a poem,
It is about smoothies.
We didn’t really think this through,
Nothing rhymes with smoothies.#NationalPoetryDay
— innocent drinks (@innocent) October 8, 2015
6) Encourage user generated content:
User generated content is a really effective method for expanding your brand awareness, as each time somebody shares content related to your brand it exposes you to their personal network. It can also build a sense of community as gives followers a sense of involvement in the brand themselves when they work as a brand ambassador on social media. You can develop brand-specific hashtags for your fans to share their content on, collecting it all in one place and making it easier to browse through. Sharing some of the best posts shared by your followers or launching a competition are great ways to get people involved and make them feel valued.
— River Island (@riverisland) October 9, 2015
7) Broaden your Facebook reach by narrowing it:
Recent changes to the Facebook algorithm means that many brands have found that their organic reach has dropped below 10%; however you can achieve a slightly broader reach by targeting your post according to gender, age, location, etc. You can target your posts by clicking the targeting icon next to the location tool at the bottom of the posting box on your business page.
8) Post before or after the hour:
There’s a lot to learn from your own social media use. Think about when you browse social media the most. If it’s when you’re on the move, you’re not alone. By posting either a couple of minutes before or after the clock strikes the hour, it is a clever way of catching people when they are on their way to or from a meeting or appointment, as this is a common time for people to check social media. Clever eh?
Posting updates during the lunch hour and evening are also good times to catch users.
— Microsoft (@Microsoft) September 22, 2015
Do you work in B2B marketing? Here are more tips for you: