A large global electrical company needed help boosting their online employer brand.
What we did
Through a combination of tactics we activated the brand on social – boosting following, awareness and the employer brand as a whole.
- Strategy: We created a 5-year corporate digital strategy for Hager Group talent and digital communications.
- Social media management: For a brand to be social, the brand needs to be present online. We built a large following of social media users that were not only relevant to Hager Group, but were also interacting with them on a daily basis. Community management ensured that the brand stayed engaged with it’s large community online.
- Content curation and creation: To tell the Hager Group story we created content that aligned with the brand’s values and visions. We told stories online about the company and the people within the company – showing the human side of the brand. We also used some platforms to share the latest industry news, placing the brand as a leader in the industry.
- Social advertising: The introduction of algorithmic timelines has meant social advertising is more necessary than ever. Through a number of different campaigns we boosted engagement, following and influence on social using paid media.
- Training: We’ve provided extensive training in social media and employer branding for the team at Hager Group.
This is a long term campaign – over the past 4 years we’ve seen an increase in traffic and a jump in influence on social. Hager Group now has a social following of over 100,000.
- Klout score & engagement levels are the best among peer group
- We’ve had low cost results and high levels of engagement
- Glassdoor, Viadeo & Kununu scores are the best amongst competitors
Outstanding professionals, great knowledge and expertise within Digital, Employer Branding, Social Media, Recruiting, Content curation and many more. International orientation, a truly fantastic team which is fun to work with having a customer centric orientation. All solutions and advices are tailor made and not just out of the box! Creative and Innovative as well. Working since more then 4 years with them and the results are excellent. Thank you guys!
– Martin Mosler, Senior Manager Corporate Digital Communications & Employer Branding, Hager Group