Reach & awareness
- Edmond Plawczyk, an award winning speed skier wanted to upscale his social media presence.
- With an upcoming record break in the pipeline, Edmond came to us in order to boost his online profile and increase the buzz around his upcoming record break.
What we did
We knew that social media users would get excited over Edmonds challenge – it was a matter or targeting the right people and creating a buzz. We introduced a snappy hashtag #speed202 and used a combination of extensive targeting and exciting imagery to boost Edmond’s online presence, and get people excited about the record break.
- Page Likes increased by over 7,200%
- News about the record break swept the internet – #Speed202 featured on over 60 news websites (including Red Bull)
- Gained results with a relatively modest budget
- £0.02 per engagement on ad
- Generated 15,000 video views with a relatively low budget & low cost per engagement