Employer Brand vs. Candidate Experience
This topic has echoes of the old honour versus reputation debate - reputation is what others know about you; honour is what you know about yourself. We are all familiar with the concept of brand and we constantly adjust our...
Inbound Recruiting: HubSpot’s Approach to Employer Branding
Building an employer brand, especially online, for all the world to see has become paramount to your business. It's easier than ever to discover what a workplace is like nowadays, so why not take full advantage of that? Most of...
Designing the Candidate Experience
Money, job security, career development, and a proper balance between work and life. All viable aspects of what employers can offer to candidates. But what do candidates really want from you? We speak to Jon Addison, Lead for Talent Solutions...
Simon Barrow, the Creator of Employer Brand
The phrase ‘The Employer Brand’ gets over 400,000 Google searches per year and is known to management teams globally. What’s special for me is that I had the chance to sit-down with the creator of the idea – Simon Barrow....
When Bad Employer Reviews Happen to Good Companies
Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Have a...
How Fortune 500 Organizations Attract Top Talent
The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. We had a chat with John Wilson to find out more. Have a listen to our chat below, keep reading for a...
Testing Your Employer Brand
The job market is volatile and candidates have high expectations, more choice and less competition as unemployment rates fall. Nearly 60% of candidates have had a poor candidate experience, and 72% of those candidates shared that experience online or with...
A Kickstart Guide to Candidate Experience
With most candidates being rejected in any given recruiting process, plenty of people will have things to say about your company - good, bad and sometimes ugly. One way to improve what is being said, is to focus on the candidate experience....