Influence

Pre-Suasion: A Marketer’s Way to Influence, with Dr. Robert Cialdini

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. To learn the science behind it, I’ve had a chat with the grand master of influence and persuasion - Dr. Robert Cialdini. Have a...

A Guide to Finding the Best Influencers

The last time we discussed influencer marketing on Link Humans we covered a number of topics, including the definition of an influencer, the various types of influencers you may encounter, how to work with them, and more. There’s one important...

A Kickstart Guide to Employee Advocacy on Social Media

What drives your brand? A website is a great starting point, and if you’re on social media, that’s even better. Perhaps you’re running online and offline campaigns on a regular basis, to drive sales, traffic, or maybe better visibility and...

3 Steps to Effective Influencer Marketing

People trust recommendations from third-party sources even more than the brand itself. This is, in essence, why influencer marketing exists. Influencer marketing is, in a nutshell, when marketers look for, identify, and engage with influencers. There's an increasing trend of...

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