How to Increase Website Conversions with Trust Signals
How do you make sure your website is the most credible and trustworthy site out there? Well thankfully in this digital era there are ways and means of doing just that. I’ve spoken to Filip Matous who is a Digital...
The Virgin Media Way to Candidate Experience
When you write "Making candidate experience and employer brand the best it can be" as your LinkedIn headline, you pretty much know I'm going to approach you with a mic and a few questions. Neil Chivers heads up employer branding at...
Employer Branding is Bullsh*t
Who thinks employer branding sucks? Hung Lee does. He says employer branding is broken and candidate experience is crap. As the founder of Workshape and a prolific recruitment pundit, I'm willing to hear him out. Listen to the interview on iTunes, SoundCloud...
5 Steps to Engaging with Millennial Talent
Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. I recently had a chat with Brenda after she delivered a great talk...
The 5 Types of Content that Get Both Links and Shares
Some content gets hundreds of shares but never gets picked up by Google. Other content will be ranked well in searches but rarely appears on social. What's the magic behind creating content that gets both shares and backlinks? I've...
Pre-Suasion: A Marketer’s Way to Influence, with Dr. Robert Cialdini
Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. To learn the science behind it, I’ve had a chat with the grand master of influence and persuasion - Dr. Robert Cialdini. Have a...
The Gradual Decline of Twitter
Twitter, the social network that offers real-time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to get the...
How Enterprise Rent-A-Car Drives Employer Brand
When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a...