Filip here. I first met Jörgen in 2010 when I was organising the London Blog Club. We were both publishing HR blogs: Jörgen’s was about recruitment, mine was about company culture—co-founded with Andy (another Link Humans partner). Jörgen and I started to collaborate on blog content which led to collaborating on work projects.

These days I plug into Link Humans projects when the employer brand strategy calls for an upgraded website and brand collateral.

What kind of websites? Well, do you like this website? Because we built this together.

I got into website and brand work in 2011, after working in PR, digital marketing, and web traffic measurement. I quickly learned that high-performance website creation isn’t easy, and made a lot of mistakes. But after a few years, the level of mistakes dropped, and I was able to build a reliable supplier network.

And if my go to team isn’t a fit (or fully booked), I can introduce another quality website provider that has available capacity.

Jörgen & Filip's tag-team

After Jörgen maps out the employer branding purpose and structure, I go to work, organising the team that upgrades the existing visual brand, copy, and collateral, and then I move focus to the website strategy so it ends up matching the overall vision.

I use a process that plots milestones at regular intervals so that everyone can check in and ensure the final result matches the strategic vision.

You can read about my website creation process in my book, ‘How To Get Your Website Noticed  (Macmillan).