Hey, I’m Karim.

I’m a product person, analyst and key player in designing the Employer Brand Index methodology. I created the ‘16 Employer Brand Attributes’, an essential part of the Employer Brand Index scoring mechanism.

I have worked on key reports for companies like GE, Unilever, and GSK, helping to better understand their online employer brand reputation.

In my spare time, I write for the Undercover Recruitment, one of the worlds leading recruitment blogs and some of my writing has been nominated for awards. 

What else do you do?

Outside of work you’ll find me watching, tweeting or discussing football.

And forcing myself to exercise and planning where to travel to next.

Got any travel tips? Let’s hear them!