A Year in Review: The Most Stable Areas of Employer Brand and the Impact of Remote Work
Recognizing the importance of a strong employer brand in attracting and retaining talent (Bali & Dixit, 2016), Link Humans has for several years provided its clients insight into how their employer brand is perceived via its Employer Brand Index (EBI)....
Decoding Gen Z: Attracting the New Workforce
Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...
How Companies with Strong Employer Reputation Attract and Maintain Talent
With the vast array of companies that candidates are exposed to, it’s crucial to stand out to attract and retain the best talent. This is where employer branding plays a pivotal role. According to The Chartered Institute of Personnel and...
The Employer Branding Gap: Analysis of Big vs Small Companies
Employer branding, a company's reputation as an employer, has become a vital factor in today's highly competitive job market. Companies of all sizes, from industry giants to ambitious start-ups, are vying for the attention of top talent, and a strong...
Trend Analysis of Employer Brand from 2021 to 2022
It’s safe to say that there has been a multitude of changes since 2021 that can affect how talent may feel about the brand of their employer and how they may feel about working at their company. With significant economic,...
Enhancing Employer Attractiveness to FMCG Talent
The fast-moving consumer goods (FMCG) industry has an extensive history of powerful brands, innovative products, and advanced operations and processes. However, in recent years, FMCG companies have seemingly become less attractive to prospective talent. According to LinkedIn, the FMCG industry...
4 Steps to Setting Up an Employer Brand Campaign on Social
With the introduction of algorithmic timelines and more content on our screens than ever, opting for paid media is one route that your brand could be taking in order to reach a larger audience. Here at Link Humans, we follow...
A Kickstart Guide to Culture Hashtags
We’ve talked about employee advocacy a few times on this blog (see here and here), covering aspects like setting up your program, guidelines and KPIs, tool recommendations, and a few techniques to get started. One employee advocacy technique we’ve yet...