London, UK
London, UK
Employer Brand Activation

Brief

A global electrical company needed to attract graduate, sales and engineering talent to a small-town location.

What we did

Through a combination of activities, we launched the employer brand on social media – boosting following, awareness and the employer brand as a whole.

  • Strategy: We created a 5-year corporate digital strategy for Hager Group talent and digital communications.
  • Social media management: For a brand to be social, the brand needs to be present online. We built a large following of social media users that were not only relevant to Hager Group, but were also interacting with them on a daily basis. Community management ensured that the brand stayed engaged with its large community online.
  • Content curation and creation: To tell the Hager Group story we created content that aligned with the brand’s values and visions. We told stories online about the company and the people within the company – showing the human side of the brand. We also used some platforms to share the latest industry news, placing the brand as a leader in the industry.
  • Social advertising: The introduction of algorithmic timelines has meant social advertising is more necessary than ever. Through a number of different campaigns, we boosted engagement, following and influence on social using paid media.
  • Training: We’ve provided extensive training in social media and employer branding for international teams at Hager Group.

Results

This is a long-term campaign – over the past 4 years, we’ve seen an increase in traffic and a jump in influence on social. Starting from near-nothing, Hager Group now has a targeted and engaged social following of nearly 200,000.

Key Outcomes

  • Glassdoor, Viadeo & Kununu scores are the best amongst competitors
  • Hager Group is one of France’s best employers, according to Statista & CAPITAL Magazine
  • Hager Group ranks as one of Germany’s best employers and the top employer in the electrical sector, according to Statista & Focus
  • Klout score, LinkedIn TBI & engagement levels are the best among peer group
  • We’ve had low-cost results and high levels of engagement