London, UK
London, UK
Social Employer Brand Strategy

About the Client

A global chemicals giant, a leader in the creation of food flavorings. In close collaboration with food, beverage, consumer product and fragrance partners, the company develops tastes and scents used by consumers the world over. Sales of EUR 5.5 billion in 2016. Headquartered in Switzerland with local presence in over 98 locations, the company has more than 10,400 employees worldwide.

Challenge

The client who operates in a traditional B2B industry has previously worked with Link Humans to develop social media for recruiting. Based on the success of this, they asked for help to create an overall corporate social media strategy for employer brand.


Link Humans steps in…

The company recognised the need for an external strategy partner who could inject a global perspective and know-how, as well as to clarify what the overall objectives and success metrics ought to be.

Our activities included:

  • Auditing social media preparedness and usage across the business
  • Conducted workshops together with a cross-functional group
  • Technology and channel selection relevant for each talent group
  • Content strategy across social networks and digital channels
  • Mapping out responsibilities, resources and escalation procedures
  • Created the strategy with a long term plan with milestones and expected results.

The social media strategy was presented and approved by the board. It is currently being implemented.

Results

Early results indicate:

  • Substantial cost savings in job advertising spend
  • Best social engagement and reach levels in peer group
  • Top tier employer rankings across Glassdoor, Kununu & Viadeo
  • Increased employee advocacy across departments and teams