Global chemicals company asked for help to create an overall corporate social media strategy for employer brand.
Currently being implemented, with promising early results.
A global chemicals giant, a leader in the creation of food flavorings. In close collaboration with food, beverage, consumer product and fragrance partners, the company develops tastes and scents used by consumers the world over. Sales of EUR 5.5 billion in 2016. Headquartered in Switzerland with local presence in over 98 locations, the company has more than 10,400 employees worldwide.
The client who operates in a traditional B2B industry has previously worked with Link Humans to develop social media for recruiting. Based on the success of this, they asked for help to create an overall corporate social media strategy for employer brand.
The company recognised the need for an external strategy partner who could inject a global perspective and know-how, as well as to clarify what the overall objectives and success metrics ought to be.
Our activities included:
The social media strategy was presented and approved by the board. It is currently being implemented.
Early results indicate:
Jorgen engaged our leadership team in Russia with some excellent research on and a presentation about how to get ahead of the challenges of the changing talent landscape. Even the most reticent of the team became interested and animated during the talk, no small feat!Adam Castellani
We started in France.
4 years later, we have worked with The Adecco Group in over 20 countries.
The world’s largest HR company will always have the need to attract internal talent.
Jörgen created Undercover Recruiter from scratch in 2009. No readers.
Last month, 452,839 recruiters, HR professionals and candidates read Undercover Recruiter.
Advertising clients include: Dropbox, BreezyHR, Lever & Adecco
We started from zero.
Over the past 4 years, we’ve seen an increase in traffic and a jump in influence on digital.
Hager Group now has a social following of nearly 200,000 targeted followers.