FOX Bet is the brand new home for online sports betting. NFL, college football, NBA, college basketball, MLB and NHL wagers are available year-round.
Background
FOX Bet, a first-of-its kind national media and sports wagering partnership between FOX Sports and The Stars Group, has launched its real money wagering experience of the same name in New Jersey.
Link Humans has been appointed to develop the EVP of FOX Bet, to further enhance the talent attraction strategy in the United States.
Brief
- To activate employer brand to support the hiring of marketing talent in the US for FOX Bet.
- To create general employer brand awareness of FOX Bet.
- To drive qualified applicants to the career site, to learn more and apply.
- To develop an EVP for FOX Bet to underpin a long-term talent strategy.
What we did
- Conceiving, creating and running advertising campaigns with the objective of attracting talent.
- Managing activation across Google, LinkedIn, Instagram, Facebook, Spotify and more.
- Creating landing pages for specific talent personas to apply directly to the company ATS.
- Gathering, analyzing and reporting on status and campaign results.
TOM LUESLEY Director of Talent
FOX Bet’s Perspective
As part of our rapid business growth, we recently expanded our new venture with FOX Bet in the US with a focus on marketing roles.
We engaged Link Humans who have proved to be an indispensable partner for activating our employer brand to attract the right talent. We have seen excellent results; our application levels have doubled, crucially with the same quality of candidates.
Working with the team at Link Humans is a pleasure and they have a real can-do attitude to service. Building on our activation work, we have also engaged with Link Humans to develop the Employer Value Proposition of FOX Bet.
Results
- The number of applications to FOX Bet has doubled.
- Crucially, the quality of candidates has stayed the same after the amount doubled.
- Awareness of FOX Bet as employers has increased dramatically.
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