Genpact needed to refine their EVP for different segments of the organization, to attract talented professionals who can make a huge impact.

The employer brand needed to be built to better attract and retain top talent globally, across roles, levels, functions.


Genpact is a global professional services firm with 87,000+ employees headquartered in New York City, New York.

From New York to New Delhi and more than 25 countries in between, Genpact connects every dot, reimagines every process, and reinvent s companies’ ways of working.


  • To analyze existing people-related data, figuring out what can be used for the EVP.
  • To review and redefine an existing EVP that was no longer having the right impact with talent.
  • To develop creative campaign concepts that can be deployed for the activation phase.

What we did

  • Interpreted research and data, analyzed insights for the purpose of EVP development.
  • Working closely with Genpact’s internal team, Link Humans strategized and reinvented the EVP fit for talent personas.
  • Designed a number of creative campaign concepts to be used across social, digital and print activation globally.
Vice President - Human Resources

How did we help Genpact?

Genpact approached Link Humans because we were looking for an external party to provide expertise and provide a professional standpoint and to provide a critical assessment of our EVP work.

We were very happy with the work completed by Link Humans. They provided a value-add service, to tight timescales. They challenged our teams in a positive way and their output helped us to shape our EVP. I have already recommended Link Humans to three other companies!


The outcomes included:

  • Genpact now has a uniform EVP fit for purpose that has been activated across all recruiting channels.
  • The EVP is modern, relatable and energizes both current and prospective employees.
  • The company has been able to ramp up hiring for niche skills, aided by the new positioning.


Our clients all have unique challenges in their employer brand. These case studies provide evidence as to why improving your employer brand leads to tangible results.


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