HAGER GROUP

We’ve helped Hager Group increase traffic, engagement and influence on digital channels, over the course of 4 years.

We started from zero. Hager Group now has a social following of nearly 200,000 targeted followers.


Background

Hager Group is a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings. The company was founded in 1955 by Hermann Hager and Dr. Oswald Hager together with their father Peter, and today remains an independent business, owned and run by members of the Hager family, with its head office in Blieskastel, Germany.

The organisation of the company as a European Company (Societas Europaea, SE) underlines both its cultural diversity and its European roots. Hager Group is, nevertheless, a worldwide business: 11,500 employees generate a turnover of 2 billion euros (in 2018). Components and solutions are produced in 22 production sites around the globe and customers in more than 120 countries all over the world trust in them.


Brief

  • Attracting specific talent: graduate, sales and engineering to a small-town location.
  • Launching the employer brand on social media, as Hager Group’s social media presence was minimal.
  • Increasing social media audience, in followers as well as engagement.
  • Boosting brand awareness, positioning and the employer brand as a whole.

What we did

  • Created a 5-year corporate digital strategy for Hager Group talent and digital communications.
  • Built a large online community through social media management, engaging with Hager Group on a daily basis.
  • Created content that aligned with the brand’s values, visions and overall narrative, showing the human side of Hager Group.
  • Boosted engagement, following and influence with social paid advertising through a number of different campaigns.
  • Provided extensive training in social media and employer branding for international teams at Hager Group.
MARTIN MOSLER
Senior Manager Corporate Digital Communications & Employer Branding

Hager Group’s Perspective

Expertise in Digital, Employer Branding, Social Media, Recruiting, and Content Curation. International, fun team to work with. Solutions and advice are tailor-made and not just out of the box. Hager has worked with Link Humans for 4 years now because the results are excellent.

Results

The outcomes included:

  • Increase in traffic and a jump in influence, with over 200,000 targeted & engaged social following.
  • Glassdoor, Viadeo & Kununu scores are the best amongst competitors.
  • Hager Group is one of France’s best employers, according to Statista & CAPITAL Magazine
  • Hager Group ranks as one of Germany’s best employers and the top employer in the electrical sector, according to Statista & Focus.
  • Klout score, LinkedIn TBI & engagement levels are the best among peer group.
  • We’ve had low-cost results and high levels of engagement.

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