THE ADECCO GROUP

The world’s largest HR company will always have the need to attract internal talent.

We started in France, but 4 years later, we have worked with The Adecco Group in over 20 countries.


Background

The Adecco Group provides services covering temporary staffing, permanent placement, career transition and talent development as well as business process outsourcing and consulting.

The challenge for them was elevating their awareness on social and digital channels in order to attract the talent that fit their culture.


Brief

  • To support and assist with The Adecco Group’s digital employee and candidate engagement globally.
  • To develop global social media guidelines, internal communications campaigns, training, and advisory services.
  • To promote the company to the global HR community as a forward-thinking organization and employer of choice.

What we did

  • Working with individual marketing and communications teams in countries, ensuring the messaging is on-brand.
  • Created advertising campaigns to boost awareness for the mother company and its many brands.
  • Creating strategies for social media presence across all major networks, with a focus on HR.
  • Organizing and leading digital workshops and training across various platforms and networks.
  • Running employee advocacy programs with education, analysis, and gamification.
  • Reputation management campaigns on user-generated sites, including Wikipedia.
  • Launched new professional staffing brands on digital across 8 countries.
  • Created employee communications videos, slides, articles, and imagery.
IAN GRUNDY
Global Head
Marketing Shared Services

The Adecco Group’s Perspective

The Adecco Group partnered with Link Humans on multiple projects over a four year period. Link Humans provided excellent consulting advice and invested time and resources in really understanding our business and objectives. They were a great addition to our marketing and digital teams.

If you are in HR and want to work with an experienced, passionate, expert and easy going team, you should definitely consider Link Humans as agency of choice.

Results

  • Best-in-class social and digital usage in a number of countries and brands.
  • The Adecco Group regularly wins awards for being the most innovative company in the HR space.
  • Increased market share in most of the markets we have worked with.
  • Brought brand thinking to the fore, the company now has a strong focus on house brands and overall employer brand.

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