Kirsten Bethmann

3 Keys to Brand Consistency and a Unified Employer Brand

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency,...

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Necessary

Always Enabled

Cookie	Type	Duration	Description
cookielawinfo-checkbox-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
csrftoken	0	11 months	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
JSESSIONID	1		Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
PHPSESSID	0		This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	0	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Non Necessary

Cookie	Type	Duration	Description
test_cookie	0	11 months

Uncategorized

Cookie	Type	Duration	Description
__hssc	0	30 minutes
__hssrc	0
__hstc	0	1 year
__smToken	0	1 year
__smVID	0	4 weeks
_uv_id	0	2 years
ARRAffinity	1
bscookie	1	2 years
language	0
lissc	0	1 year
mc_session_ids[default]	1	5 minutes
mc_session_ids[multi][0]	0	5 minutes
mc_session_ids[multi][1]	0	5 minutes
mc_session_ids[multi][2]	0	5 minutes
mc_session_ids[multi][3]	0	5 minutes
mc_session_ids[multi][4]	0	5 minutes
sc_anonymous_id	0	9 years
UIDR	0	1 year	This cookie is set bu scorecardresearch.com. The cookie is used to tracks the users activity across the internet on the browser such as visit timestamp, IP address, and most recently visited webpages. and may the data send to 3rd party for analysis and reporting to help their clients better understand user preferences.
vuid	0	2 years

Advertisement

Cookie	Type	Duration	Description
IDE	1	2 years	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
uid	0	1 year	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
VISITOR_INFO1_LIVE	1	5 months	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Performance

Cookie	Type	Duration	Description
__utma	0	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	0	30 minutes	The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc	0		The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	0	10 minutes	The cookie is set by Google Analytics and is used to throttle the request rate.
__utmz	0	5 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
_gat	0	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
YSC	1		This cookies is set by Youtube and is used to track the views of embedded videos.

Analytics

Cookie	Type	Duration	Description
_ga	0	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gat_gtag_UA_18716532_1	0	1 minute	Google uses this cookie to distinguish users.
_gid	0	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
GPS	0	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
hubspotutk	0	1 year	This cookie is used by hubspot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.

Functional

Cookie	Type	Duration	Description
bcookie	0	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lidc	0	1 day	This cookie is set by LinkedIn and used for routing.
mid	0	9 years	The cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security.

Preferences

Cookie	Type	Duration	Description
em_cdn_uid	0	1 year	This cookie is used to measure the number of times an embedded element from a third party service has been used.
lang	0		This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.