Hey, I’m Karim.
I’m a product person, analyst and key player in designing the Employer Brand Index methodology. I created the ‘16 Employer Brand Attributes’, an essential part of the Employer Brand Index scoring mechanism.
I have worked on key reports for companies like GE, Unilever, and GSK, helping them to better understand their online employer brand reputation.
In my spare time, I write for the Undercover Recruitment, one of the worlds leading recruitment blogs and some of my writing has been nominated for awards!