Employer Branding Ideas
London, UK
Employer Branding Ideas
London, UK
10 Tips for the Perfect LinkedIn Profile
Written by: Jörgen Sundberg

A LinkedIn profile isn’t just any old resume, it’s a place to showcase your best assets and successes. But with half a billion users on LinkedIn, there’s stiff competition! A great LinkedIn profile can help you have more success in your job, whether it’s being seen by a potential client, partner, investor or even employer. Perhaps your profile isn’t perfect though and could do with a few tweaks to help take it to on its way?

Last year at Link Humans we published a guide on How to Build the Perfect LinkedIn Profile which was a huge success! This year we’ve teamed up with the good folks at LinkedIn to bring you 10 Tips for the Perfect LinkedIn Profile – the latest facts and figures with an updated guide to the perfect LinkedIn profile.

Here’s a summary of the tips and stats from the guide:

Be active

LinkedIn’s newest feature is the ability to publish posts. Not everyone has been given this opportunity yet but it will be rolled out to everyone in 2014. As this feature starts to become ever more popular it could really help to get you noticed as a pro-active LinkedIn user.

It’s still important to join and be active in groups. Not only will this look good for potential employers or clients searching for you but will actually mean your profile is 5 times more likely to be viewed.

The devil is in the detail

Be sure your LinkedIn profile is completely up to date with as much information as possible. For example, your profile is 15 times more likely to be viewed by adding the industry you work in and 10 times more likely to be viewed if you add your education.

Remember! A summary of 40 words or more makes you more likely to turn up in a future employers search!

Be visual

Make your profile stand out by adding rich media (videos, slides etc). Even just adding a profile photo could result in 14 times more profile views than someone without!

For job seekers

Lacking in formal experience? Don’t despair! 42% of hiring managers surveyed by LinkedIn said they view volunteer experience as equivalent to formal work experience.

It’s important to showcase what skills you have, members who add skills get around 13 times more profile views. Did you know you can now reorder your skills and place more important ones at the top?

How would you build the perfect LinkedIn profile? We’d love to hear your comments. Please follow us on LinkedIn or tweet us at @LinkHumans!

RELATED: How Can Strong Employee Profiles on LinkedIn Benefit Your Company Brand?

10 Tips for LinkedIn Profile