Data-driven measurement of your company’s employer reputation.


The EBI is a bottom-up view of what your past, present, and future employees are saying about your company. It uses data from 100+ user-generated sources to measure your employer brand. Our approach enables internal stakeholders to analyze the effectiveness of their work and to track changes in sentiment over time so you know how to improve.


of the Fortune 500
Employers analyzed


Data Points are used
in our average Index


Employees, Alumni &
Candidates analyzed in 2019


Platforms & Channels
are analyzed for EBI


If your employer brand works internally, it works externally. The EBI makes real changes to your employment experience. With our easily understood measurement system, it scales across your business groups globally so everyone’s voice is heard & brought out in the data.

Because in the end, your employees are real people, not just statistics for a ranking.

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Recruitment Marketing Manager

Why did H&R Block choose EBI?

The Employer Brand Index provided a measurable benchmark of our employer brand before launching our EVP. This quantitative measurement reinforced some of what we already knew and gave us insights that helped inform the development of our EVP.

Not only were we able to see the ranking of each employer brand attribute, but also how often people were talking about them. We’re looking forward to conducting subsequent EBI reports following the launch of our EVP.

We really do look at the Employer Brand Index as a score we can use as the ROI of our employer brand.



Sit back and let us do the work. This is our five-step process:
1. Kick-off Meeting
We discuss what Employer Brand insights you need, what add-ons are necessary and explore how to best present findings to your company.
2. Specifications Form
You'll provide us with all the details necessary to enable us to create an Employer Brand Index Report that ticks all your boxes.
3. Data Analysis
We then conduct an independent analysis that will take approximately 3-4 weeks. We'll do all the heavy lifting and keep you up to date on our progress.
4. The Employer Brand Index
We will provide you with a report that measures your employer brand with a deep evaluation of what candidates, employees, and alumni are saying about your company online.
5. EBI Report Presentation
We clarify the agenda to handle any sensitive issues, then we present the summarized findings of the Employer Brand Index Report to all your relevant stakeholders.
Insights to Action Workshop
We'll be hosting this additional workshop for wider stakeholders to really bring the Employer Brand Index insights to action.


After studying what people are saying online first, we have found that everything about your employer brand can be connected to one of these 16 attributes. We measure your performance in all of these areas with actionable insights so you can track your improvement over time and see how you compare to others in your industry.
  • Balance & Wellbeing
  • Benefits & Perks
  • Business Reputation
  • Career Progression
  • Company Culture
  • Change & Stability
  • Diversity & Inclusion
  • Environmental, Social & Governance
  • Innovation & Technology
  • Job Satisfaction
  • Learning & Development
  • Management & Organization
  • Mission & Purpose
  • Remuneration
  • Team & People
  • Workplace


While some of these aspects are data-dependant, there are different things we can add on to your report:
Competitive Analysis
Benchmark your performance against your industry, talent & aspirational competitors to see how you compare.
Location Analysis
Examine what's been said about your employer brand in specific regions, countries, languages, and locations.
Function Analysis
Examine what's been said about your employer brand by specific job functions and segments in your organization.
Internal Data Analysis
Include internal survey data within the dataset to understand how internal perceptions compare with external.
EVP Pillar Analysis
Analyze the effectiveness of your employer brand pillars & values using our company-tailored approach.
COVID-19 Analysis
Understand the impact COVID-19 has had on your employer brand by analyzing how talent are feeling during these uncertain times.


Frequently Asked Questions about the Employer Brand Index.



Our clients all have unique challenges in their employer brand. These case studies provide evidence as to why improving your employer brand leads to tangible results.

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If you, just like us, have a curious mind and want to learn as much as possible about employer branding you’ve come to the right place. This is where we publish our best ideas, research, interviews and case studies to inspire practitioners just like you.

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