London, UK
London, UK


Fortune 500 firms scored ongoing with EBI


Data points are used in our average Index Score


Employees, alumni & candidates analyzed in the last year


Platforms & channels are analyzed for EBI

Isn’t Glassdoor enough?

Depends. Some employer brand managers go deeper with EBI.

It’s your job to know the strengths and weaknesses of your company’s employer brand. If you can’t show the ROI of your work, what’s the point?

Our research goes deeper than Glassdoor. We dive into 65+ employer review sites, social media, online forums and more. The process involves a human element to tackle EB nuances that algorithms miss – and we end it with tailored advice so you can improve it.

Who is behind EBI?

Hi, I’m Jörgen,

Back in 2003, I was managing hiring campaigns for IBM, Accenture, SAP, and Deloitte. The shift to working on employer branding began in 2009 after noticing its re-occurring impact on talent attraction, reputation, and retention.

Now I’ve built a team to solely focus on serving this growing concern. Besides serving this space, I run a weekly podcast (200+ episodes deep) interviewing employer brand leaders, rebels, and innovators on their favorite strategies and tactics.

Watch our introduction play button Created with Sketch.

How Our Index Works

3 steps: kick off meeting, audit, delivery meeting
Revisit every quarter or year. We’ll tailor the frequency to fit your process.

90min kick off meeting

A kick-off meeting to discuss what EB insights you need, internal and external data sources, and explore how to best present findings to your company.

+/- 4 weeks of audit

This is an independent audit, no need for you to invest any effort during this phase. We’ll do all the heavy lifting and send you weekly progress emails.

90min delivery meeting

We will clarify the agenda before the meeting to handle any sensitive issues. Once that’s sorted, our team will present the findings and consult you on what to do next.

Business-Building Created with Sketch.

Is my company a fit?

Does your company have over 10,000 people?

Sadly, this service is only available at an enterprise level. The reason we cannot do this for smaller companies is because of the volume of data we need to process to come to a conclusion that is as close to reality as possible.

Between 100 and 10,000 employees?
Check out our EB strategy service ↦
April 2018 Shaunda Zilich Global Employment Brand Leader

Why did GE choose EBI?

The first I have seen of its kind! Digestible bits of information + a global look and feel overview of how we appear externally.

It doesn’t just show me what GE looks like… it provides feedback in a way that I can take immediate action to adjust and/or respond.

A great asset for a quick look + action items for major impact on our employment brand.

Why did Unilever choose EBI?

Link Humans’ Employer Brand Index provided us with great insights about how our brand is perceived externally and across multiple geographies. It is comprehensive, covering various brand attributes that are important to us as a company.

It also offered multiple data points that allow us to generate deeper insights into how we should prioritise action plans.

Really good to have engaged with them on this and discover new ways of looking at our external brand perception.

Listen to Unilever on
April 2018 Mags Hizon Global Employer Brand Director

The 16 Employer Brand Attributes

  • Benefits & Perks
  • Career Advancement
  • Change & Stability
  • Company Reputation
  • Corporate Social Responsibility
  • Culture & Values
  • Diversity & Inclusion
  • Environment & Workplace
  • Innovation & Technology
  • Job Satisfaction
  • Learning & Development
  • Management & Organization
  • Mission & Purpose
  • Remuneration
  • Team & People
  • Work/Life Balance


conversation-symbol Created with Sketch.


Get in touch for a sample report
  • We'll use this information to contact you.

    We will never share this without your consent.