How Employer Brand Leaders Can Grow Brand Awareness

Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you...

What Employee-Generated Content Does to Your Employer Brand

Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content...

4 Common Employer Brand Challenges (and How This Credit Bureau Tackled Them)

Like many employer brand leaders, Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for Experian’s employee acquisition team, and they needed someone to focus solely on employer brand. Over...

How to Apply Design Thinking to Employer Brand

The employer brand team at Ritchie Bros faces many of the same challenges as other companies, including brand awareness, workplace diversity, and more. However, it tackles them in a unique way: with design thinking. In building an EVP for Ritchie...

The Rise of Purpose: Employer Brand Trends of Q2 2020

Here at Link Humans, we're all about figuring out workplace sentiment. Typically, we will look at a specific company and some of its talent competitors to understand what candidates, employees, and alumni feel about these organizations as employers. This helps...

How Cox Enterprises Built a Brand Advocacy Program

Your employees are talking about your company. Whether they’re posting them to Twitter or not, they have opinions. As scary as that might sound, those opinions are some of your most powerful branding and recruitment tools—when leveraged correctly. For employer...

Designing the Total Employee Journey

Tending to the candidate experience is an important part of employer brand management, but it’s far from employer brand’s only job. After all, “candidate” is just the first of many roles an employee holds across their journey with your company....

The Principles of Employer Brand Leadership

Any strong employer brand leader could likely list off their organization’s core values at a moment’s notice. These values drive a company’s big picture and, at their best, fuel a health and innovative culture. Those big-picture values, however, aren’t always...

A Small Firm’s Guide to Building Employer Brand

When Aaron Kraljev left Wells Fargo in 2019, he left behind many of the comforts that come with working for a large organization: a familiar order of operations, significant resources, the security of knowing where to turn for answers, and...

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