Attracting Entry-level Talent in China
Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...
How to Make the Case for Employer Branding to Stakeholders
We talk to a lot of businesses on the Employer Branding Podcast that each face their own talent challenges. But Booking.com might take the cake for how specific the skill sets can get for the roles they’re trying to fill....
How to Build a Global Employer Branding Team from Scratch
You might be familiar with Siemens from their washing machines or mobile phones, but that’s one small part of the picture. This German industrial conglomerate does business on a global scale, helping organizations implement digital industry, mobility, and smart infrastructure...
How the LEGO Group Identifies Talent to Find the Right Fit
Some brands will always hold a special place in our hearts. But just because you’re hiring for someone’s dream job doesn’t guarantee they’ll be the right fit for your team. In this episode of the Employer Branding Podcast, we talk...
How the Employer Brand Index Helps Experian Measure ROI on Talent Attraction
Anything data-related is of huge interest to us here at Link Humans. So what better person to talk to than Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian? For this episode of the Employer Branding Podcast, we learn...
A Year in Review: The Most Stable Areas of Employer Brand and the Impact of Remote Work
Recognizing the importance of a strong employer brand in attracting and retaining talent (Bali & Dixit, 2016), Link Humans has for several years provided its clients insight into how their employer brand is perceived via its Employer Brand Index (EBI)....
How Thermo Fisher Scientific Measures the Impact of Employer Branding
Many of the employer branding professionals we speak to on the Employer Branding Podcast are chasing the same thing: how do you measure the impact of employer branding? That’s why I was so excited to sit down with Kenty Brumant,...
Why Activision Blizzard Manages 3 Employer Brands with 3 EVPs
As you can imagine, we talk about EVPs a lot on the Employer Branding Podcast. It’s a distillation of what makes your organization a good fit for potential hires. A shorthand way of saying, “these are my people.” But what...
How Google Adapts Its Global Employer Brand Strategy in APAC
APAC is the fastest-growing region in the world when it comes to digital transformation, with well over half the world’s internet users. It contains 60% of the global population, including over half of the world’s under-25 population, and is projected...STAY CONNECTED.
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