4 Major Obstacles Today’s Employer Brand Teams Face

The rapid tech innovation and global crises of the past few years have forced companies around the world to evolve, and their employer brand teams along with them. These upheavals have been hard on small and nimble organizations, but what...

3 Keys to Brand Consistency and a Unified Employer Brand

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency,...

How to Launch an EVP for Eight Brands Simultaneously

Employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. But what if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors,...

Attracting Bold Talent to an Adventurous Workplace

“Adventure” isn’t just something Royal Caribbean Group offers its customers. It’s also a love shared by its employees, as well as the key to the brand’s exceptional success at engaging new and diverse talent. How do you find the perfect...

5 Traits That Define the Employer Brand of Salesforce

Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand...

How to Enter a New Talent Market (Using a Recruitment Marketing Strategy)

When reaching out to a new talent market, your existing recruitment marketing strategy may not cut it. New markets bring new competitors, new biases, and new questions to answer with your messaging. How can leaders in recruitment marketing and employer...

How Employer Brand Leaders Can Grow Brand Awareness

Ashley Cheretes faces a challenge familiar to many employer brand leaders: Her company isn’t top-of-mind for many candidates, despite touching millions of lives. “Cigna is the most well-known unknown company,” jokes Cheretes, Cigna’s Head of Marketing, Talent Acquisition. “When you...

What Employee-Generated Content Does to Your Employer Brand

Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content...

4 Common Employer Brand Challenges (and How This Credit Bureau Tackled Them)

Like many employer brand leaders, Lena Lotsey’s role was born out of need. Social media management was becoming too much of a full-time job for Experian’s employee acquisition team, and they needed someone to focus solely on employer brand. Over...

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