Trend Analysis of Employer Brand from 2021 to 2022

It’s safe to say that there has been a multitude of changes since 2021 that can affect how talent may feel about the brand of their employer and how they may feel about working at their company. With significant economic,...

Enhancing Employer Attractiveness to FMCG Talent

The fast-moving consumer goods (FMCG) industry has an extensive history of powerful brands, innovative products, and advanced operations and processes. However, in recent years, FMCG companies have seemingly become less attractive to prospective talent. According to LinkedIn, the FMCG industry...

China vs. America: Employer Brand Strategy Based on Country Culture

Do companies need to adapt their employer brand strategy depending on the country's culture? A comparative study of China and the United States. Introduction One of the most significant challenges for many multinational companies (MNCs) is adapting their employer brand...

Embracing Sustainability in Employer Branding

If 2020 taught us anything, it is that taking responsibility as an employer is key. Responsibility in the form of management communicating effectively with staff, in relation to creating a safe working environment for employees and also, managing work expectations....

Diversity & Inclusion at 20 Top US Tech Companies

We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular...

COVID-19’s Impact on Employer Brand

What we do here at Link Humans is helping our clients understand how they’re viewed by talent online, so they can improve their employer brand. Our approach is The Employer Brand Index and there are a host of use cases...

What Our Research Tells Us About Talent Online

2019 was a year full of data-driven insights coming from the Employer Brand Index. We analyzed companies with over 5 million employees put together, covered over 60 countries across the globe and explored over 15 different industries to understand how...

Management at America’s Top 10 Retailers

As the retail world is so heavily reliant on the trends and tastes of its consumers, it means it is an industry that is ever-changing. This constant need to adapt to the times provides implications for many important business factors,...

Innovation & Technology at the Top 10 US Banks

Innovation and banking are two words not typically mentioned in the same sentence. But digitalization is happening, and it's happening in the banking industry at a surprisingly quick pace with the continuous growth of the Fintech sector; new investment platforms,...

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