The independent employer brand benchmark
The Employer Brand Index (EBI) captures what employees, alumni and candidates say about you, scores it against 16 attributes of employer brand, and benchmarks you against your sector and the competitors you choose.What employees, alumni and candidates say about you, scored on 16 attributes and benchmarked against your competitors.
Trusted by
Employer Brand Index
7.35out of 10
Strongest attributes
Weakest attributes
6 of 16 attributes shown · Example data
- 10%+
- Of the Fortune 500 covered by our benchmark
- 130+
- Platforms monitored, including review sites, forums and social media
- 30+
- Languages covered, wherever talent talks
- 2018
- Measured the same way since 2018, every market, every cycle
How clients use it
Prove the ROI of your employer brand
- 01
Prove impact over time
One consistent measure, year after year, so the effect of your work is visible.
- 02
Report up in one number
A score your leadership understands at a glance, benchmarked against your competitors.
- 03
Make the business case
Independent evidence for the budget and headcount conversations.
Example data
The EBI score
One score, comparable everywhere
One score out of 10, calculated the same way in every market, every language and every cycle since 2018. A score in Singapore means the same as a score in São Paulo, and this quarter means the same as 2018.
Behind every score sits the talent conversation itself.
Mission & Purpose
7.90
“The mission comes up in real decisions, not just on the posters.”
Team & People
8.60
“Smartest team I’ve worked with, and nobody guards their knowledge.”
Learning & Development
8.20
“Generous course budget. Finding time to use it is the hard part.”
Management & Organization
5.80
“Priorities change every quarter and nobody explains why.”
Example data
Who’s saying it
One score, many different experiences
Every score breaks down the same way, so you can see which audience, in which market, is pulling it down or holding it up. The same cuts for every competitor.
The dashboard
You, against the competitors you lose talent to
Every attribute, for you and every rival, side by side. The dashboard is live from day one and updates every reporting cycle, so the comparison your leaders ask for is always one click away.
| Attribute | You | Peer A | Peer B | Peer C | Your rank |
|---|---|---|---|---|---|
| Overall EBI score | 7.35 | 7.60 | 7.25 | 7.10 | 2 of 4 |
| Team & People | 8.60 | 8.30 | 8.10 | 7.90 | 1 of 4 |
| Learning & Development | 8.20 | 7.80 | 7.60 | 7.40 | 1 of 4 |
| Balance & Wellbeing | 6.34 | 7.10 | 6.80 | 6.20 | 3 of 4 |
| Management & Organization | 5.80 | 6.90 | 6.40 | 6.10 | 4 of 4 |
| Remuneration | 5.40 | 6.60 | 5.90 | 5.60 | 4 of 4 |
Example data · competitors are named in your dashboard
Advocacy Analytics
Is your Employee Advocacy program moving your employer brand?
Advocacy platforms report reach and clicks. Advocacy Analytics shows what your advocates add to your Employer Brand Index score, by attribute, team and market.
Which attributes move
Where advocate content shifts how you are seen as an employer, and where it doesn’t.
Who carries it
The teams and markets doing the heavy lifting for your employer brand.
What it’s worth
Your employer brand with and without your advocates, side by side.
Client story · Sanofi
Measured across Sanofi’s 5,000+ employee advocates, by team and by market.
Read the Sanofi story“Employee advocacy is an absolute must-have to any employer brand strategy nowadays.”
Career progression
EVP pillar: Progress your career
Workplace experience
EVP pillar: Discover and make experiences
AI is describing you to candidates. Does it match what your people say?
Candidates ask AI about an employer before they read a review, visit a careers site or speak to a recruiter. Sometimes it sells an employer short. Sometimes it promises more than their people would. As part of the Employer Brand Index, we show you which is true for you, and where.
Including ChatGPT, Gemini, Claude, Perplexity, Google AI Mode and Copilot.
Proof
The benchmark employer brand teams rely on
Explore client stories- 50+employers worldwide
- 19industries
- 5+ yearpartnerships with many clients
PharmaceuticalsActivating a dormant EVP with 5,000 employee advocates.
“It’s been a KPI for us for the last couple of years, every single quarter.”
Anne AdamRead the story
Global Employer Brand Marketing Manager
Consumer goodsBuilding an employer brand that stands apart from its famous consumer brands, consistently across subsidiaries and markets.
“You cannot just use your consumer brands to bring your employer brand to life.”
Kirsten BethmannRead the story
Global Employer Reputation Lead
Travel & technologyValidating its strengths as an employer, and finding the stories it wasn’t telling enough.
“It gives us the data to say we’re doing the right thing.”
Laura MastersRead the story
Director of Global Employer and Talent Brand
ResearchLatest study
How layoffs affect employer brand: analysis of 13 layoff events, 2022–2026
PodcastLatest episode
See where you stand before you commit
The free Employer Brand Snapshot is a first read of your employer brand from the same data and method as the Index, scoped to what’s most useful for you. Enough to see how the benchmark reads your brand.