In 2026, We Analyzed 5,000,000+ Employees, Alumni & Candidates
The independent benchmark for employer reputation, measured the same way since 2018.
ATTRACT & RETAIN THE RIGHT TALENT.
Employer branding is the why someone wants to work and stay at your company – your reputation online and offline. It’s what makes a company an employer of choice and it’s why companies struggle with the ‘right fit’.
We help you understand your reputation as an employer so you can attract the right talent.
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EMPLOYER BRANDING RESULTS
Our clients all have unique challenges in their employer brand. These case studies show how leading employers use the EBI to measure and benchmark their employer brand.
MAGS HIZON
Human Resources Director
Why did Unilever choose Link Humans?
Link Humans’ Employer Brand Index provides us with great insights into how our brand is perceived externally and across multiple geographies. It is comprehensive, covering various brand attributes that are important to us as a company.
It also offers multiple data points that allow us to generate deeper insights into how we should prioritize action plans. Really good to have engaged with them on this and discover new ways of looking at our external brand perception.
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E-BOOKS YOU CAN USE TODAY
We’ve studied how successful businesses execute on great branding and recruiting strategies. These free eBooks contain insights you can use now to improve your employer brand.
OUR RESEARCH
From innovation and technology to diversity and inclusion, our work in employer branding has led us to research the trends in a variety of industries. We’d like to share what the data has taught us.
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DATA-DRIVEN EMPLOYER BRAND INSIGHTS.
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EMPLOYER BRAND INSIGHTS
If you, just like us, have a curious mind and want to learn as much as possible about employer branding you’ve come to the right place. This is where we publish our best ideas, research, interviews and case studies to inspire practitioners just like you.
How Layoffs Affect Employer Brand: Analysis of 13 Layoff Events, 2022–2026
When companies initiate layoffs, employer reviews begin to incorporate criticisms of more than just job security. Key Findings Management & Organization took a hit. Positive commentary about this attribute fell by around 4 percentage points in the announcement quarter, reaching...
How Pfizer Runs Its Employer Brand Like a Lab Experiment
Pfizer needs little introduction. The research-driven pharmaceutical company employs around 90,000 people across 90 countries from its New York City headquarters, and its name recognition means it rarely struggles to attract applications. But brand awareness and a full inbox aren't...