The independent employer brand benchmark
The Employer Brand Index (EBI) captures what employees, alumni and candidates say about you, scores it against 16 attributes of employer brand, and benchmarks you against your sector and your competitors.
Employer Brand Index
7.35out of 10
Strongest attributes
Weakest attributes
6 of 16 attributes shown · Example data
- 10%+
- Of the Fortune 500 covered by our benchmark
- 130+
- Platforms monitored, including review sites, forums and social media
- 30+
- Languages covered, wherever talent talks
- 2018
- Measured the same way since 2018, every market, every cycle
The EBI score
One score, comparable everywhere
One score out of 10, calculated the same way in every market, every language and every cycle since 2018. A score in Singapore means the same as a score in São Paulo, and this quarter means the same as 2018.
Behind every score sits the talent conversation itself.
Mission & Purpose
7.90
“I’m proud to work here.”
Team & People
8.60
“I work with amazing people.”
Learning & Development
8.20
“Excellent training courses.”
Management & Organization
5.80
“Management decisions often feel inconsistent.”
Example data
Who’s saying it
One score, many different experiences
Every score breaks down the same way, so you can see which audience, in which market, is pulling it down or holding it up. The same cuts for every competitor.
- Location
- Seniority
- Job function
- Subsidiary
- Talent group
- Competitors
Advocacy Analytics
What your Employee Advocacy program adds
Most large employers run an Employee Advocacy program. Advocacy Analytics shows what yours adds to your employer brand, by team and by market.
How clients use it
Prove the ROI of your employer brand
- 01
Prove impact over time
One consistent measure, year after year, so the effect of your work is visible.
- 02
Report up in one number
A score your leadership understands at a glance, benchmarked against your competitors.
- 03
Make the business case
Independent evidence for the budget and headcount conversations.
Example data
The dashboard
You, against the competitors you lose talent to
Every attribute, for you and every rival, side by side. The dashboard is live from day one and updates every reporting cycle, so the comparison your leaders ask for is always one click away.
| Attribute | You | Peer A | Peer B | Peer C | Your rank |
|---|---|---|---|---|---|
| Overall EBI score | 7.35 | 7.60 | 7.25 | 7.10 | 2 of 4 |
| Team & People | 8.60 | 8.30 | 8.10 | 7.90 | 1 of 4 |
| Learning & Development | 8.20 | 7.80 | 7.60 | 7.40 | 1 of 4 |
| Balance & Wellbeing | 6.34 | 7.10 | 6.80 | 6.20 | 3 of 4 |
| Management & Organization | 5.80 | 6.90 | 6.40 | 6.10 | 4 of 4 |
| Remuneration | 5.40 | 6.60 | 5.90 | 5.60 | 4 of 4 |
Example data · competitors are named in your dashboard
See where you stand before you commit
The free Employer Brand Snapshot is a first read of your employer brand from the same data and method as the Index, scoped to what’s most useful for you. Enough to see how the benchmark reads your brand.
What is AI telling candidates about you?
Before a candidate reads a review, visits your careers site or speaks to a recruiter, they can ask an AI. The AI view shows you what it answers, and whether that answer is fair.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Google AI Mode
- Copilot
Proof
Measurable impact, sustained over time
Explore case studies- 50+employers worldwide
- 19industries
- 5+ yearpartnerships with many clients
- SanofiPharmaceuticals
Activating a dormant EVP with 5,000 employee advocates.
“It’s been a KPI for us for the last couple of years, every single quarter.”
Anne AdamRead the case study
Global Employer Brand Marketing Manager - UnileverConsumer goods
Measuring the ROI of a new employer value proposition, with a benchmark across markets.
“Link Humans’ Employer Brand Index provides us with great insights into how our brand is perceived externally…”
Mags HizonRead the case study
HR Director - H&R BlockFinancial services
Setting a baseline before launching a new EVP, then acting on what the data showed.
“…we really do look at the Employer Brand Index as a score we can use as the ROI of our employer brand.”
Danielle HiltonRead the case study
Recruitment Marketing Manager
ResearchLatest study
How layoffs affect employer brand: analysis of 13 layoff events, 2022–2026
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