London, UK
London, UK

In this eBook, you'll learn:


  • Why we need to measure employer brand
  • Examples of measurement in leading organizations, large and small
  • Internal data (e.g. surveys) vs. external data (e.g. benchmarking)
  • Using publicly available user-generated information (review sites, social, forums etc)
  • Analyzing your employer brand trajectory over time
  • Tying metrics and results to actual financial ROI