JORGEN SUNDBERG
Chief Executive Officer


Learn practical talent attraction & employer branding strategies from the best.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Unilever, Wells Fargo, and Salesforce.

Note: Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on both this website (see below) and Undercover Recruiter—a popular resource on modern recruiting.

LISTEN TO THE PODCAST HERE:

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

How to Apply Design Thinking to Employer Brand

The employer brand team at Ritchie Bros faces many of the same challenges as other companies, including brand awareness, workplace diversity, and more. However, it tackles them in a unique way: with design thinking. In building an EVP for Ritchie...

How Cox Enterprises Built a Brand Advocacy Program

Your employees are talking about your company. Whether they’re posting them to Twitter or not, they have opinions. As scary as that might sound, those opinions are some of your most powerful branding and recruitment tools—when leveraged correctly. For employer...

Designing the Total Employee Journey

Tending to the candidate experience is an important part of employer brand management, but it’s far from employer brand’s only job. After all, “candidate” is just the first of many roles an employee holds across their journey with your company....

The Principles of Employer Brand Leadership

Any strong employer brand leader could likely list off their organization’s core values at a moment’s notice. These values drive a company’s big picture and, at their best, fuel a health and innovative culture. Those big-picture values, however, aren’t always...

A Small Firm’s Guide to Building Employer Brand

When Aaron Kraljev left Wells Fargo in 2019, he left behind many of the comforts that come with working for a large organization: a familiar order of operations, significant resources, the security of knowing where to turn for answers, and...

What Employer Brand Leadership Looks Like in Tech

Thanks to media and the headline-grabbing office quirks of industry giants like Google, tech culture’s reputation precedes it. Jobseekers perceive tech companies as fast-paced, innovative places to work, and many assume a “work hard, play hard” attitude is a necessity....

How to Start Building Your Remote Employer Brand

For years, we’ve framed the virtual workplace as “the future of work”—a distant vision, and one many employer brand managers overlooked, despite the fact that more than half of workers worldwide were spending at least half their workweek telecommuting. However,...

Employer Brand Management Amid Global Change, with Simon Barrow

Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? We’ve explored tips for safeguarding...

What Happens When You Integrate Employer Brand with Diversity & Inclusion

Your employer brand and diversity and inclusion initiatives may be managed by separate teams and guided by unique priorities. That doesn’t mean, however, that they’re most effective when siloed. Rather, both thrive when working in tandem. Both employer brand and...

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