JORGEN SUNDBERG
Chief Executive Officer
Learn practical talent attraction & employer branding strategies from the best.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Unilever, Wells Fargo, and Salesforce.
Note: Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on both this website (see below) and Undercover Recruiter—a popular resource on modern recruiting.
Learn practical talent attraction & employer branding strategies from the best.
In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Walmart, Unilever, Wells Fargo, and Salesforce.
Note: Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on both this website (see below) and Undercover Recruiter—a popular resource on modern recruiting.
LISTEN TO THE PODCAST HERE:
Listen on Apple Podcasts, Spotify, Google, or Soundcloud.
Why Activision Blizzard Manages 3 Employer Brands with 3 EVPs
As you can imagine, we talk about EVPs a lot on the Employer Branding Podcast. It’s a distillation of what makes your organization a good fit for potential hires. A shorthand way of saying, “these are my people.” But what...
How Google Adapts Its Global Employer Brand Strategy in APAC
APAC is the fastest-growing region in the world when it comes to digital transformation, with well over half the world’s internet users. It contains 60% of the global population, including over half of the world’s under-25 population, and is projected...
Netflix: From Culture Code to Employer Brand
It’s impossible to have a conversation about company culture without bringing up the famous Netflix presentation, “Freedom & Responsibility Culture.” The 127-slide deck made waves and introduced ideas that are now commonplace, like unlimited paid time off with a radical...
How Mars, Inc Uses the Employer Brand Index
Developing an employer value proposition (EVP) is critical for any organization looking to take charge of its reputation and improve its culture. But once you have your EVP in place and activated, how do you know if it’s working? And...
How to Upskill Talent Acquisition to Amplify Your Employer Brand
HelloFresh is a global brand with a unique hiring challenge. This meal kit delivery business has brands in 18 countries across the globe, which means that while filling technology roles is important, their greatest need is for local talent with...
Why Smart Employers Are Targeting Passive Candidates
As many of our listeners will know, the global talent shortage continues to create new challenges for the employer branding and talent acquisition space. Millions of job openings remain un-filled, Baby Boomers continue to retire, and it’s not just a...
The 3-Step Process for Building an EVP
Employer branding is still a relatively new concept, and there are several organizations that have been around for a long time but have still not done the work to develop and launch an EVP (Employer Value Proposition). That’s why we...
How an EVP Can Be Aspirational for Your Organization
India is the third-largest startup hub in the world, posting a record $227 billion in revenue in 2022, according to Mint. Rapid growth is, as always, accompanied by a highly competitive market for talent, which means that good employer branding...
How to Set Goals for Your EVP
NBCUniversal is a massive, massive organization. But what happens when such a large company needs to develop and activate a new EVP (Employer Value Proposition)? That was the challenge facing Anne Hurley, Director of Talent Branding at NBCUniversal. We brought...STAY CONNECTED.
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