How Coronavirus Responses Define Employer Brands

People are going to remember what your company did during the Coronavirus epidemic. John Elkington's triple bottom line model of "People, Planet & Profit" could not be more true today. Now is not the time to focus on profit, and...

EVP Pillars in a Time of Crisis

A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises,...

Employer Brand Leadership During a Pandemic

From client work we do with the Employer Brand Index, we know how vital Management & Organization is to candidates, employees, and alumni. The leadership of a company has a direct impact on the employer brand, sometimes way beyond the...

Employer Brand and Coronavirus

These are unprecedented times, and the outbreak we're experiencing affects us all. As a company, your first responsibility is with your employees and their welfare. The Harvard Business Review has published a great guide answering questions all employers will have...

How Mondelēz Attracts Makers and Bakers with a Strong EVP

How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an...

How to Create an EVP Playbook

An organization concerned about their employer value proposition will take care to ensure that staff and other stakeholders understand, live, and bring the brand to life each and every day. While celebrating strong values the enterprise also needs to articulate...

Articulating Your EVP to Specific Talent Personas

Organizational Employee Value Proposition (EVP) is the key to attracting potential employees, engaging and retaining talent. If you want to be an employer of choice, you need to catch the eye of your ideal candidates by differentiating the organization from...

Training Hiring Managers on Your New EVP

The organizational Employee Value Proposition comprises the remuneration, rewards, and benefits paid to an employee, for work or service; compensation for the skills, experience, and productivity that serve the organization’s strategic goals and mission. It is one of the determining...

How to Activate Your Employer Brand

A successful employer brand establishes confidence, loyalty, and enthusiasm throughout the organization by bringing to life a distinctive organizational culture and brand identity that will attract great talent. The product of exhaustive research, comprehensive benchmarking, testing, and validation a robust...

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