Developing your employer value proposition, or EVP, is tough. You need to find a way to connect your organization’s core business goals with something that job seekers can relate to. The old marketing and communications maxim of “What’s in it...
If you’ve ever used your car’s cruise control feature or relied on its automated braking system, you’ve used an Aptiv product. You likely weren’t aware at the time, however, of the brand behind this automotive technology. That awareness is just...
People are going to remember what your company did during the Coronavirus epidemic. John Elkington's triple bottom line model of "People, Planet & Profit" could not be more true today. Now is not the time to focus on profit, and...
A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises,...
From client work we do with the Employer Brand Index, we know how vital Management & Organization is to candidates, employees, and alumni. The leadership of a company has a direct impact on the employer brand, sometimes way beyond the...
These are unprecedented times, and the outbreak we're experiencing affects us all. As a company, your first responsibility is with your employees and their welfare. The Harvard Business Review has published a great guide answering questions all employers will have...
How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an...
An organization concerned about their employer value proposition will take care to ensure that staff and other stakeholders understand, live, and bring the brand to life each and every day. While celebrating strong values the enterprise also needs to articulate...
Organizational Employee Value Proposition (EVP) is the key to attracting potential employees, engaging and retaining talent. If you want to be an employer of choice, you need to catch the eye of your ideal candidates by differentiating the organization from...
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