How Mondelēz Attracts Makers and Bakers with a Strong EVP

WRITTEN BY: Jörgen Sundberg

How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging.

Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an American multinational confectionery, food, holding and beverage company based in Deerfield, Illinois which employs approximately 83,000 individuals around the world.

The company’s portfolio includes cookie and cracker brands Belvita, Chips Ahoy!, Nabisco, Oreo, Ritz; chocolate brands Milka, Côte d’Or, Toblerone, Cadbury, Green & Black’s, Freia, Marabou; gum and cough drop brands Trident, Dentyne, Chiclets, Halls, and Stride; as well as Tate’s Bake Shop and powdered beverage brand Tang.

So lots of great product brands that consumers are familiar with, but how familiar are candidates with Mondelēz as an employer? Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why they need people to know about the company as well as the brand
• What they did about the lack of consistency in employer brand
• How long their employer brand has been going for
• What an “EBP” is and why they use it
• What their hashtag strategy is and why they have more than one.

You can connect with Jennifer here.


STAY CONNECTED.
DATA-DRIVEN EMPLOYER
BRAND INSIGHTS.

Our newsletter is exclusively curated by our CEO, Jörgen Sundberg, for leaders who make decisions about talent. Subscribe for updates on The Employer Branding Podcast, new articles, eBooks, research and events we’re working on.

SUBSCRIBE FOR EMAIL UPDATES

Play Video

Recent Articles

4 Major Obstacles Today’s Employer Brand Teams Face

The rapid tech innovation and global crises of the past few years have forced companies around the world to evolve, and their employer brand teams along with them. These upheavals have been hard on small and nimble organizations, but what...

3 Keys to Brand Consistency and a Unified Employer Brand

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency,...

How to Launch an EVP for Eight Brands Simultaneously

Employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. But what if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors,...