How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging.
Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an American multinational confectionery, food, holding and beverage company based in Deerfield, Illinois which employs approximately 83,000 individuals around the world.
The company’s portfolio includes cookie and cracker brands Belvita, Chips Ahoy!, Nabisco, Oreo, Ritz; chocolate brands Milka, Côte d’Or, Toblerone, Cadbury, Green & Black’s, Freia, Marabou; gum and cough drop brands Trident, Dentyne, Chiclets, Halls, and Stride; as well as Tate’s Bake Shop and powdered beverage brand Tang.
So lots of great product brands that consumers are familiar with, but how familiar are candidates with Mondelēz as an employer? Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.
• Why they need people to know about the company as well as the brand
• What they did about the lack of consistency in employer brand
• How long their employer brand has been going for
• What an “EBP” is and why they use it
• What their hashtag strategy is and why they have more than one.
You can connect with Jennifer here.
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