EVP

How Mars, Inc Uses the Employer Brand Index

Developing an employer value proposition (EVP) is critical for any organization looking to take charge of its reputation and improve its culture. But once you have your EVP in place and activated, how do you know if it’s working? And...

The 3-Step Process for Building an EVP

Employer branding is still a relatively new concept, and there are several organizations that have been around for a long time but have still not done the work to develop and launch an EVP (Employer Value Proposition). That’s why we...

How an EVP Can Be Aspirational for Your Organization

India is the third-largest startup hub in the world, posting a record $227 billion in revenue in 2022, according to Mint. Rapid growth is, as always, accompanied by a highly competitive market for talent, which means that good employer branding...

How to Set Goals for Your EVP

NBCUniversal is a massive, massive organization. But what happens when such a large company needs to develop and activate a new EVP (Employer Value Proposition)? That was the challenge facing Anne Hurley, Director of Talent Branding at NBCUniversal. We brought...

How Social Listening Helped Mars, Inc. Evaluate Its EVP

Across the globe, businesses are scrambling to add new hires while trying to make the changes needed to stand out in a competitive talent marketplace. For many organizations, that means taking a closer look at not just what you expect...

Employer Branding with a Sales Mentality

In an increasingly competitive market for talent, employer brand and talent acquisition need to think differently about how to stand out to candidates and catch their interest. One of our standard questions on the Employer Branding Podcast is, “What is...

How Employer Brand and Inclusion Go Hand in Hand

Creating an Employer Value Proposition (EVP) is a balancing act. Yes, you’re trying to make something that appeals to prospective candidates and speaks to what they want in a wildly competitive labor market. However, you can’t just go by what...

How a Unique Onboarding Process Activates Twilio’s Core Values

Stephanie Alofoje was nervous. Not only did she have to build an app that interfaced with Yelp’s API, but she also had to present it to the entire organization. Plus, she’s not a developer or product manager—she’s Twilio’s Director of...

A 90-Year-Old Multinational Business with a New EVP

Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV....