EVP

3 Keys to Brand Consistency and a Unified Employer Brand

What makes your campaigns instantly recognizable as belonging to your brand? When your employees talk about your brand online (and they do), do you know how and where? Your answers to these questions paint a picture of your brand consistency,...

How to Launch an EVP for Eight Brands Simultaneously

Employer brand leaders know how difficult it can be to unify an entire brand under one employer value proposition. But what if your brand isn’t a single organization but a family of several brands, each with its own priorities, competitors,...

How to Apply Design Thinking to Employer Brand

The employer brand team at Ritchie Bros faces many of the same challenges as other companies, including brand awareness, workplace diversity, and more. However, it tackles them in a unique way: with design thinking. In building an EVP for Ritchie...

EVP Pillars in a Time of Crisis

A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises,...

How Cone Health Attracts Talent with a Culture-Driven EVP

If your organization hasn’t yet grasped the importance of employer brand (or views it as just another marketing campaign), it’s time for a shift in perspective. Cone Health is a not-for-profit network of healthcare providers serving people in central North...

How Mondelēz Attracts Makers and Bakers with a Strong EVP

How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an...

How to Create an EVP Playbook

An organization concerned about their employer value proposition will take care to ensure that staff and other stakeholders understand, live, and bring the brand to life each and every day. While celebrating strong values the enterprise also needs to articulate...

Articulating Your EVP to Specific Talent Personas

Organizational Employee Value Proposition (EVP) is the key to attracting potential employees, engaging and retaining talent. If you want to be an employer of choice, you need to catch the eye of your ideal candidates by differentiating the organization from...

Training Hiring Managers on Your New EVP

The organizational Employee Value Proposition comprises the remuneration, rewards, and benefits paid to an employee, for work or service; compensation for the skills, experience, and productivity that serve the organization’s strategic goals and mission. It is one of the determining...