Social media

How Mondelēz Attracts Makers and Bakers with a Strong EVP

How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an...

How Burberry Reinvented Its Employer Brand

When we say tartans, what comes to mind? Burberry of course! Pretty much the same thing with its incredibly famous rain-safe trench-coat. It doesn’t matter where or how you’ve come across it, let’s just say you have. In 2018, Riccardo...

The State of Employer Brand in 2019

Employer branding is sometimes seen as a means of promoting vacancies, but it can be so much more than that, a means of demonstrating why your company is a great place to work and why prospective employees should apply for...

How Vodafone Builds a Global Employer Brand

How do you build a global employer brand for 120,000, in 26 different countries? We recently had a chat with Catalina Schveninger of British telecoms giant Vodafone. Have a listen below, keep reading for a summary and be sure to subscribe to...

The Employer Brand of Global Telecoms Giant Ericsson

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent -...

Why Employees Are Your New Marketers

  40 is the new 30, orange is the new black, and HR is the new marketing. We spoke to Michael Brenner, CEO of Marketing Insider Group who believes employees represent the greatest opportunity to create meaningful marketing programs. Have a...

Boosting Your Employer Brand on Social Media

Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the...

Social Media & SEO: Why Both Matter for Your Employer Branding

How can you get SEO and social work together in perfect harmony? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some inter-disciplinary collaboration wisdom. Have a listen to the interview on iTunes, SoundCloud...

A Guide to Employer Branding on Social Media

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I've spoken to everyone's favorite...