Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They’re struggling to stay cool and attractive to millennial tech talent – you may have heard of this challenge before. Have a listen to learn how they…
40 is the new 30, orange is the new black, and HR is the new marketing. We spoke to Michael Brenner, CEO of Marketing Insider Group who believes employees represent the greatest opportunity to create meaningful marketing programs. Have a listen to our chat below, keep reading for a summary and don’t forget to subscribe…
Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the organisation’s presence online. Social media platforms enable the organisation to be more versatile and agile…
How can you get SEO and social work together in perfect harmony? I’ve spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some inter-disciplinary collaboration wisdom. Have a listen to the interview on iTunes, SoundCloud or scroll down to read a summary of our chat. Tell us what you do?…
How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I’ve spoken to everyone’s favorite Canadian in Sydney; David Brudenell. Listen to the interview below, keep reading for a summary of our…
How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to Ian Grundy who is Head of Marketing and Communications, APAC at The Adecco Group and…
Should CEOs build an active presence on social media? How much can their online behavior influence a company’s reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up with Dr. Leslie Gaines-Ross, who is the Chief Reputation Strategist at Weber Shandwick to find out how…
What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco…
I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed to see how many marketers don’t take social listening that seriously, or even worse –…