How Insperity Recruiting Services Uses Social Media
Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they...
A Guide to Analytics in Digital Employer Branding
In the vast world that is digital employer branding, there's practically (and arguably) nothing you can't measure. While this may appear as a great thing, it does have its downsides - the fact that you can measure everything doesn't mean...
A Guide to Community Management for Employer Branding
Whether you have a big or a small employer brand/company, you may have wondered how to set up and run a successful Community Management team - not just any Community Management team, but one that is strategically successful and one...
How Nokia Turns Employees Into Brand Ambassadors
The theme of this month’s Social Media Meetup was “How to Turn Your Customers Into Your Brand Ambassadors” with Becky Gloyne, Social Media Manager and Global Marketing Talent Acquisition Manager at Nokia. Becky is in charge of devising social media...
How Nestlé Uses Social Media for Employer Branding
Nestlé (or Nestlé S.A.), a Swiss-based (with headquarters in Vevey, Switzerland) multinational nutritional and health-related consumer goods company, has started to use social media for recruitment in the United Kingdom and the United States. When measured by revenues, it is...
9 Tips to Writing Employer Brand Content for Social Media
This month’s Social Media London event was with Sue Keogh. The evening started with a brief introduction about Sue who runs a company based in Cambridge called Sookio, which she set up in 2008 after working freelance for a number of years working...
How EY Uses Social Media for Employer Branding
We're sure you've heard of EY, it is, of course, one of the largest professional service firms in the world, headquartered out of London, previously known as Ernst & Young (or E&Y). EY is one of the "Big Four" accounting...
How to Develop a Social Media Policy for Your Employees
Writing a social media policy can be like walking on eggshells. It is a potentially overwhelming process with many things to take into consideration, from legal matters to employees’ perceptions of privacy. There are certain best practices to keep in...