Case Study

How Mondelēz Attracts Makers and Bakers with a Strong EVP

How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging. Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International, an...

How GE Blends Employment and Consumer Branding

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial...

How Insperity Recruiting Services Uses Social Media

Recruitment agencies have always had a challenge when it comes to social media. Firstly, they need to grab the interest of potential candidates through exciting and eye-catching content. Secondly, they need to make them want to apply for any positions they...

How Nestlé Uses Social Media for Employer Branding

Nestlé (or Nestlé S.A.), a Swiss-based (with headquarters in Vevey, Switzerland) multinational nutritional and health-related consumer goods company, have started to use social media for recruitment in the United Kingdom and the United States. When measured by revenues, it is...

How Microsoft Uses Social for Employer Branding

Microsoft is a large, multinational corporation headquartered in Seattle, Washington, which provides a wide range of computing products through several different divisions. Named one of the World’s Best Multinational Workplaces in 2011, some of their most popular products include Microsoft...

How General Mills Uses Social Media for Employer Branding

General Mills is the world’s 6th largest food company, headquartered in Minneapolis, MN, with over 35,000 employees. The maker of Cheerios, General Mills is a fantastic example of a company that has recognised key recruitment challenges and has addressed them through a...

How EY Uses Social Media for Employer Branding

We're sure you've heard of EY, it is, of course, one of the largest professional service firms in the world, headquartered out of London, previously known as Ernst & Young (or E&Y). EY is one of the "Big Four" accounting...