Operating in the hyper-competitive tech space, ServiceNow engaged Link Humans to understand how it stacks up as an employer in comparison to a number of talent compeitors.
Background
ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.
Founded in 2004 by Fred Luddy, ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 Index and S&P 500 Index.
Brief
- Creating a baseline of talent brand measurement for ServiceNow
- Informing the talent attraction strategy on strengths and weaknesses
- Identifying what makes ServiceNow stand out to tech talent
- Taking insights to action with employee and corporate communications.
What we did
- Measured ServiceNow’s employer brand, along with talent competitors to compare and contrast the value proposition
- Cut data and tailored visualizations to fit the company’s reporting requirements
- Presented the findings with actionable insights to senior management within the business
- Following up with ongoing measurement and producing data-driven guidance for talent strategy.
LIZ DU
Director of Talent Brand
ServiceNow’s Perspective
The Employer Brand Index is really interesting for us because of the number of different things we’re able to do with it, for one it’s incredibly valuable to see a comparison with some of our talent competitor companies. We’ve been able to understand how do we stack up against them, and that’s been helpful to understand how we benchmark.
It’s also incredibly useful to see some of the specific areas of the 16 attributes that Link Humans measures across commentary and different pieces of information. It’s been incredibly valuable to see things like, for instance that remuneration runs higher that we expected versus X, Y, Z that’s a little bit lower. So it gives us an opportunity to work with our content teams, our corporation communications teams to say ‘we have a white space opportunity here, to start elevating the narrative around some of the things we see huge opportunity’ and that’s been a great input to their strategy and what they are going to go after.
The Link Humans Employer Brand Index is a really valuable set of information that we leverage a lot.
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