Unilever is an FMCG giant, whose purpose it is to make sustainable living commonplace. Many of their brands are household items such as Axe/Lynx, Ben & Jerry’s & Dollar Shave Club. On any day, 2.5 billion people use Unilever products to look good, feel good and get more out of life.
Unilever launched a new Employer Value Proposition to resonate with this, focusing on creating a better business, a better world and a better you.
Link Humans’ Employer Brand Index provides us with great insights into how our brand is perceived externally and across multiple geographies. It is comprehensive, covering various brand attributes that are important to us as a company.
It also offers multiple data points that allow us to generate deeper insights into how we should prioritize action plans. Really good to have engaged with them on this and discover new ways of looking at our external brand perception.
The outcomes included:
Our clients all have unique challenges in their employer brand. These case studies provide evidence as to why improving your employer brand leads to tangible results.
Our newsletter is exclusively curated by our CEO, Jörgen Sundberg, for leaders who make decisions about talent. Subscribe for updates on The Employer Branding Podcast, new articles, eBooks, research and events we’re working on.