Unilever is an FMCG giant, whose purpose it is to make sustainable living commonplace. Many of their brands are household items such as Axe/Lynx, Ben & Jerry’s & Dollar Shave Club. On any day, 2.5 billion people use Unilever products to look good, feel good and get more out of life.
Unilever launched a new Employer Value Proposition to resonate with this, focusing on creating a better business, a better world and a better you.
Link Humans’ Employer Brand Index provided us with great insights about how our brand is perceived externally and across multiple geographies. It is comprehensive, covering various brand attributes that are important to us as a company.
It also offered multiple data points that allow us to generate deeper insights into how we should prioritise action plans. Really good to have engaged with them on this and discover new ways of looking at our external brand perception.
The outcomes included:
Our clients all have unique challenges in their employer brand. These case studies provide evidence as to why improving your employer brand leads to tangible results.
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