FAQ

HOW IN-DEPTH IS THE EBI?

We provide a report that explains what candidates, employees, and alumni are saying about your company online. The typical Employer Brand Index report involves individual qualitative and quantitative analysis of the 16 Employer Brand Attributes and a final Employer Brand Index score. Within this, there will typically be 2 to 3 add-ons that clients have chosen to analyze talent personas, locations and competitors.

HOW MUCH DOES THE EBI COST?

Let’s chat about your project needs. Depending on the size of your organization and the complexity of the data, we will come up with a price that fairly reflects our work.

WHAT SITES DO YOU USE IN YOUR RESEARCH?

We have a list of 100+ employer review sites, social media platforms, and online forums. But we only use the sources that have relevant data on your company’s employer brand. We rigorously check all user-generated sites to see what we can find.

WHAT TIME PERIOD DO YOU COVER?

It depends on the size of your business and the number of employees you have, but we often collect data from a period of 3 months, 6 months and 12 months.

WHAT COUNTRIES AND LANGUAGES DO YOU COVER? 

The Employer Brand Index is global. We cover all countries and languages sourcing a diverse variety of country-specific and language-specific employer review sites, online forums and social media platforms. Our clients typically add location analysis to their Employer Brand Index to understand how they are performing in different cities, countries, states and regions.

DO YOU USE ANY FORM OF AUTOMATION TO CREATE THE EMPLOYER BRAND INDEX?

No. The Employer Brand Index is collected and analyzed manually by the Link Humans team in order for us to be able to get a real understanding of your company’s external employer brand and therefore generate real actionable insights.

HOW DO YOU ENSURE THAT WHAT YOU FIND IS FROM CANDIDATES, EMPLOYEES, AND ALUMNI?

We read everything that people are saying about your company and filter out anything that is not related to your reputation as an employer. We only collect data that we believe comes from a single individual in each instance, so we ignore anything being said by your company and other companies. We only collect what your employees say, what your alumni say and what candidates have to say about you in an employment context. 

IS THIS AN EVALUATION OF MY COMPANY’S RECRUITMENT MARKETING EFFORTS?

No, the Employer Brand Index specifically filters out what your company says about itself online and how effective it was, and just concentrates on what people are saying about your reputation as an employer. As a separate service, we can evaluate the effectiveness of your employer branding and recruitment marketing activities.

HOW OFTEN SHOULD WE USE THE EBI?

It really depends on your need for data and the size of your organization. Most of our clients have continuous quarterly tracking in place, while some do EBI reports every 6 or 12 months.

WE’RE DEVELOPING A NEW EVP, WILL THIS HELP?

Yes. Many of our clients started with EBI as a piece of research for EVP development. Remember, an EVP is the articulation of your brand reputation. It uses internal and external data. The EBI focuses on external measurements and can be used to measure the impact of your EVP being launched.

CAN YOU MEASURE THE PERFORMANCE OF OUR EVP?

Yes. We can tailor our qualitative approach by studying your EVP pillars/values and breaking down the key themes within each pillar to not only qualitatively analyze each pillar but also quantify each pillar and score them the same we do the 16 Employer Brand Attributes. Many of our clients use this approach pre-EVP development to set a benchmark and then measure again post-EVP launch to prove the ROI of their work. In some cases, we have suggested new pillars to replace an EVP no longer fit for purpose.

CAN YOU MEASURE THE PERFORMANCE OF OUR TALENT PERSONAS?

Yes, we can evaluate talent personas to understand what they like/dislike about working for the company, what goals and objections they have and what they want to see improved. Some of our clients like to do this on a local level as well to understand how talent personas compare in different countries, states, regions, and cities. We can also compare your talent personas to key competitors if you have chosen the competitive benchmarking add-on to see what their talent likes, dislikes and more.

IS THE EMPLOYER BRAND INDEX LIMITED TO EXTERNAL DATA?

No. We can analyze any internal research that you have conducted as long as the responses are open-ended and we can extract them as raw data. Our clients typically choose to include engagement survey results in their dataset to see how internal and external perceptions compare or if there is not enough data online. We can even help you to facilitate internal surveys to get the most honest results for the Employer Brand Index.

WHAT ARE THE MOST POPULAR USE CASES FOR THE EMPLOYER BRAND INDEX?

While the use cases can depend from company to company, we typically see:

• Competitive benchmarking on quarterly for companies who want to attract the best talent and stay competitive against aspirational and industry competitors.
• Locational analysis either regionally or country-specific for global companies who need local insights and want to understand how each region or country is performing comparably.
• Job function analysis for companies who have unique hiring needs and want to understand how different job functions or talent personas are performing. This approach is best done with the competitive benchmarking add-on to understand how your talent-types are comparing competitively.
• Developing or refreshing EVP, whether it’s establishing a baseline score before launching EVP, or using the Index insights into crafting/validating pillars.

DO YOU HELP COMPANIES EMBED THE RESULTS OF THE EMPLOYER BRAND INDEX?

Yes, we facilitate Insights to Action Workshops led by our CEO and COO with program-clients who want to make real changes internally. We do this by bringing together all the key employer brand stakeholders at various stages of the Employer Brand Index journey to help them understand the results, agreeing on action plans and accountability. The next time we measure, we will see the change in the scores.