Allison Kruse

The 3-Step Process for Building an EVP

Employer branding is still a relatively new concept, and there are several organizations that have been around for a long time but have still not done the work to develop and launch an EVP (Employer Value Proposition). That’s why we...

A 90-Year-Old Multinational Business with a New EVP

Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV....

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