Branding

How Burberry Reinvented Its Employer Brand

When we say tartans, what comes to mind? Burberry of course! Pretty much the same thing with its incredibly famous rain-safe trench-coat. It doesn’t matter where or how you’ve come across it, let’s just say you have. In 2018, Riccardo...

The Power of Purpose for Employer Brands

The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could...

Employer Branding: A Very Short Introduction

Brands. We experience them every day but just how much works goes into brand management? What's the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff...

The Employer Brand of Global Telecoms Giant Ericsson

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent -...

Simon Barrow, the Creator of Employer Brand

The phrase ‘The Employer Brand’ gets over 400,000 Google searches per year and is known to management teams globally. What’s special for me is that I had the chance to sit-down with the creator of the idea – Simon Barrow....

How HomeServe Puts Employees & Customers First

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete...

How Brands Go from Survival to Significance

How can your brand go from survival to significance on social, digital and in general? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA at Salesforce Marketing Cloud. You...

How General Mills Uses Social Media for Employer Branding

General Mills is the world’s 6th largest food company, headquartered in Minneapolis, MN, with over 35,000 employees. The maker of Cheerios, General Mills is a fantastic example of a company that has recognised key recruitment challenges and has addressed them through a...