Buzzsumo

The 5 Types of Content that Get Both Links and Shares

  Some content gets hundreds of shares but never gets picked up by Google. Other content will be ranked well in searches but rarely appears on social. What's the magic behind creating content that gets both shares and backlinks? I've...

How to Create Content that Gets Shared on Social

  How do you create content that gets shared on social media? To answer this question I've had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and understanding influence or...

A Guide to Digital Tools for Employer Branding

There are so many digital tools out there, each with its expertise: analytics, content marketing, publishing, visualization, etc. Although I use several of them, I keep my essential tools to a minimum. Why? Because it’s easy to suffer from “tools...