Emplyer branding

How Virgin Group Defined a Global Employer Brand

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10...

How Microsoft Aligns Employer Brand with Company Mission

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand...