Red branch media

What Are Talent Personas in Employer Branding?

Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona...

How to Develop an Effective EVP

The EVP (employer value proposition) can be the centerpiece of an effective employer brand. But what the heck is it? How do you go about developing one? To get some answers, I've spoken to that other Sage of Omaha, Maren Hogan of Red...