EMPLOYEE ADVOCACY: THE ULTIMATE HANDBOOK

The definition of employee advocacy is using your workforce to be ambassadors for your brand.

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HIGHLIGHTS

We wrote this book because we realised there is a need for a comprehensive guide.

  • Foreword by Neal Schaffer of Maximize Your Social
  • The benefits of employee advocacy and how to calculate ROI
  • Analysing and planning your employee advocacy activation
  • How to get senior-level buy-in and investment
  • Encouraging employees to participate in a company-wide launch
  • Keeping users engaged over time using gamification
  • Channel selection and technology considerations for your organisation
  • The pitfalls you will want to avoid for your programme
  • Checklists to help you on your employee advocacy journey
  • Case studies with Microsoft, Vodafone, HSBC, Rackspace & SAS.
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