Talent attraction

Attracting Entry-level Talent in China

Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...

How to Attract the Eyes of Tech Talent

Everyone’s looking for tech talent, and the competition within this highly in-demand market is steep. Smaller brands suddenly find themselves pitted against Silicon Valley giants, startups, scale-ups, unicorns, and other legacy businesses. How do you attract the eyes of tech...

4 Major Obstacles Today’s Employer Brand Teams Face

The rapid tech innovation and global crises of the past few years have forced companies around the world to evolve, and their employer brand teams along with them. These upheavals have been hard on small and nimble organizations, but what...

Using Employer Brand to Attract Young Talent

Attracting young talent remains one of the biggest challenges we face as employer brand specialists. From Generation Z to millennials, companies worldwide compete heavily to attract the best of the best to their business. This week, we sit down with...

Designing the Candidate Experience

Money, job security, career development, and a proper balance between work and life. All viable aspects of what employers can offer to candidates. But what do candidates really want from you? We speak to Jon Addison, Lead for Talent Solutions...

How Cisco Uses Snapchat for Talent Branding

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins, Sr. Social Media & Talent Brand Lead, to find out. Have a listen to the...

Launching a New Professional Staffing Brand

  How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to...