To some, employee advocacy is just another buzzword or just another social media trend. But to others, it’s the bread and butter of their business. Whether you want to call them employee advocates, brand ambassadors or change champions, it’s your most effective tool for maximizing your engagement with clients and customers. We speak to Ruth Penfold,…
For companies with diverse global footprints, attracting and retaining the right kind of talent at each location can be a tricky problem to tackle. Imagine trying to strategically plan and execute an employer brand for the world’s largest travel and tourism company with 67,000 employees and 1,600 travel agencies around the world. How do you…
How do you win the war for talent? A question all the top dogs continue to ask themselves and one of the biggest issues facing the industry. In the eyes of one futurist, it’s all about the employee experience. To win the war you need to give employees the workspaces they want, the tools they crave…
Imagine this scenario. You work for an organization that makes money by recruiting for businesses, yet strangely enough, you find it difficult to attract talent to your own business. Got that problem? Let’s learn how to combat this. We speak to Christina Knock, the Brand & Digital Marketing Manager for Cox Purtell, a boutique recruitment…
Money, job security, career development, and a proper balance between work and life. All viable aspects of what employers can offer to candidates. But what do candidates really want from you? We speak to Jon Addison, Lead for Talent Solutions at LinkedIn UK, to learn what their research reveals about candidate experience and how employers…
I love a bold statement. “Employee engagement is dead” is up there. But why would a man who spent most of his career preaching employee engagement say that it’s dead? We speak to Cliff Ettridge of The Team to learn what’s going on. Have a listen to the interview below, keep reading for a summary and…
How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand and people promise at Microsoft. Have a listen below, keep reading for a transcript and…
Tech companies and corporate culture – do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a listen below, keep reading for a summary and be sure to subscribe to the Employer…
Brands. We experience them every day but just how much works goes into brand management? What’s the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff Olins where he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin….