Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Listen to the interview with Steve below, keep reading for a summary and make sure you subscribe to the Employer Branding…
With most candidates being rejected in any given recruiting process, plenty of people will have things to say about your company – good, bad and sometimes ugly. One way to improve what is being said, is to focus on the candidate experience. I’ve chatted with Kevin Grossman of the Talent Board to get some details. Have a listen…
Let’s face it, start-ups have 99 problems and surely employer branding ain’t one of them? I’ve spoken to Erin Wilson of Hirepool.io, who says au contraire; start-ups have to double down on employer brand, or talent community as he prefers to call it. Have a listen below or keep reading for a summary of our chat. And…
You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief dummkopfs Lars Schmidt and Richard Mosley. Check out the book Employer Branding for Dummies, listen to the interview with Lars Schmidt below and make sure you subscribe to the Employer…
The EVP (employer value proposition) can be the centerpiece of a compelling employer brand. But what the heck is it? How do you go about developing one? To get some answers, I’ve spoken to the other Sage of Omaha, Maren Hogan of Red Branch Media. Please listen to the episode below, keep reading for a…
How can we go about getting true human insights to uncover the authentic employer brand of a company? Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. I recently spoke to him about interviewing employees to gain vital information that will help with culture and…
Companies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for the right reasons? Well this week I’ve been speaking to Phil Strazzulla, founder of NextWave…
Sofas. Probably the last thing you would imagine to be at the forefront of candidate experience but you’d be wrong. I recently caught up with Ben Gledhill who is the Talent Acquisition Manager at Sofology and creator of a very interesting model for candidate experience (see below). They are on their way to becoming a fully digital omnichannel…
Last year I spoke to Joe Pulizzi, founder of the Content Marketing Institute about what we could expect from content marketing in 2016. You can listen back to that podcast again if you need reminding but if you would rather look forward, you’ll be pleased to know I caught up with him again. This time we…