Why is it important for companies to be transparent about their culture and values? And how can your company build a great employer brand with the use of employee generated content? I had a chat with Lisa Cervenka and Jason Seiden of Brand Amper to find out how to turn employee stories into brand equity. Have a listen…
You may have used Instagram on a personal level, but have you ever thought of using it as a recruitment, branding or networking tool? I spoke to Angela Bortolussi, who is a partner at Recruiting Social, and just happens to be a dab hand at tapping into Instagram for professional use. She revealed the secrets behind using Instagram…
Should CEOs build an active presence on social media? How much can their online behavior influence a company’s reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up with Dr. Leslie Gaines-Ross, who is the Chief Reputation Strategist at Weber Shandwick to find out how…
How can you use your employees to build a strong employer brand presence online? What’s the loyalty loop of HR? What’s the next big thing for digital employer branding? I spoke to Alexander Onish who is the digital employer branding manager of L’Oréal, a front-runner in social and digital employer branding, to get all of the answers….
Why is employee engagement critical to boosting employee advocacy? What are the benefits of employee engagement? How do you measure ROI on engagement? I’ve spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get the answers. You can listen to the podcast on iTunes, SoundCloud (embed below) or keep…
How can you create a kick-ass company culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I’ve had a chat with Brendan Bank, CIO of Booking.com to get some answers. Listen to the interview below or keep…
How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does “a great saga needs all sorts of heroes” actually mean? To get some answers, I’ve had a chat with Natalie Mellin, Global Employer Brand Project Manager at King….
What are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on investment on social media training for recruiters? To get some answers, I had a chat with Sarang Brahme who is the Global Lead of Social Recruiting Initiatives and Strategy at Capgemini. Have a listen…
What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco…